Person · appeared on 2 episodes
Head of Media at ISBA, the UK advertisers' trade body; previously Chief Strategy Officer at TPA Digital, a programmatic digital out-of-home company.
Life in Programmatic Digital Out-of-Home · 12 Dec 2024 · guest
Life in Programmatic Digital Out-of-Home · 8 Jun 2023 · guest
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Life in Programmatic Digital Out-of-Home· 12 Dec 2024
Dan Larden says about 80% of the roughly 150 brands ISBA surveyed said bringing media and creative back together was a high priority.Life in Programmatic Digital Out-of-Home· 8 Jun 2023
Dan Larden says in-house advertisers are a big untapped opportunity for programmatic digital out-of-home, because they control their own digital buying.