00:06:40 · Cletus McKeown, Andres Figuera
Maybe I'll just give examples. It creates a version for me. I give tweaks, and I literally just push it live. So it's living on a free site which we host on a company called Vercel, and that's facilitated through GitHub. So that's how you build an AI website. And then what you could do is you can either connect a WordPress to host your blog on or there's certain tools you can have that, like, kinda creates the structure for Google to read off of. And I'm making close to, like, 300 articles a month that are ranking us number one because I'm finding... I'm using these AI tools, Claude, whatever, to research who's getting ranked and who's showing up in, like, agentic searches with links, what the content gap is, like, traditional SEO stuff. What's winning? A listicle, an article, long form. And then I'm creating stuff that I think is better. Sometimes Google thinks it's better. And then you're able to track how many times you're getting referenced just from, like, literally a Claude search. And it gives you, like, it's create... It creates, like, your content gaps, and it's very easily attributable. So, like... [00:07:41] S1: Okay. That is so cool, man. And wait. And do that line... And, like, the 300 monthly blogs or the articles that you're mentioning, do you also, like, market those within different channels, or do they just live in the AI websites that you're creating and people have to go there? Like, how do you take the flow to whatever you're creating?
00:07:41 · Andres Figuera, Cletus McKeown
[00:07:41] S1: Okay. That is so cool, man. And wait. And do that line... And, like, the 300 monthly blogs or the articles that you're mentioning, do you also, like, market those within different channels, or do they just live in the AI websites that you're creating and people have to go there? Like, how do you take the flow to whatever you're creating? [00:07:59] S0: Yeah. I think most marketers understand, like, kind of the the, like, hub and spoke. Right? So you make one centerpiece, turn that into a LinkedIn and Instagram posts, you use that to create some some visuals, and then go into other channels. That becomes a newsletter as well. Sometimes you have a founder write something, use their insights to create six new articles based off of it. But, yeah, the theory is you create one centerpiece and then you spend the rest of the next week creating the content around it that you advertise on all your channels. And that's the easiest way to survive with the 19 channels you have to operate. [00:08:36] S1: No. I... And I totally get it. And it's the best way also to get, like, the most juice out of, for example, one article. And if you have 300, then you must be creating a whole lot of content, man. And you must have a bunch of people reading whatever you're putting out.
00:08:36 · Andres Figuera, Cletus McKeown
[00:08:36] S1: No. I... And I totally get it. And it's the best way also to get, like, the most juice out of, for example, one article. And if you have 300, then you must be creating a whole lot of content, man. And you must have a bunch of people reading whatever you're putting out. [00:08:49] S0: That's like how, like, you see a lot of the companies that get crazy valuation. It's just because they... Well, one of the factors is they say they see them everywhere. And it's they use that same theory where it's you create one and then you try and put that everywhere. What I'm trying to do now is just use AI to tell me what I should be creating, helping me create it, and then letting that do the amplification for me. So I'm not necessarily spending time in Meta Ads Manager because it's all connected to the center brain that is is taking that information, creating the new image, and then posting it on a new campaign. [00:09:25] S1: Oh my goodness. It's it's getting so much easier. Like, you cannot... Can't take away, like, human taste and human curation to make sure that what it's spitting out and what you're putting out to the Internet is appropriate, aligned, and that it has something to say, but it is getting so much easier than before to be able to do all this stuff.
00:09:25 · Andres Figuera, Cletus McKeown
[00:09:25] S1: Oh my goodness. It's it's getting so much easier. Like, you cannot... Can't take away, like, human taste and human curation to make sure that what it's spitting out and what you're putting out to the Internet is appropriate, aligned, and that it has something to say, but it is getting so much easier than before to be able to do all this stuff. [00:09:41] S0: The the biggest thing is it takes a little time to set it up, but the amount of time you save just on the connections it makes. Like, you still have to do... You have to be the creative behind it. But, like, think about all the hours you're doing, like distilling the information, putting it into different formats, getting it posted, replying, like, all that is done now. And that used to be a lot of administrative. And if you could take that out of the equation, it frees your mind up, honestly, to think bigger and to come up with better ideas. [00:10:07] S1: It's exact... It's exactly that. It gives you more time to focus on what really matters and on where you can maybe pull provide most value from. Because if not, it's just a bunch of manual labor that you used to do. Like, the perspective of a regular workday is really changing for what anybody used to think it was before.
00:10:07 · Andres Figuera, Cletus McKeown
[00:10:07] S1: It's exact... It's exactly that. It gives you more time to focus on what really matters and on where you can maybe pull provide most value from. Because if not, it's just a bunch of manual labor that you used to do. Like, the perspective of a regular workday is really changing for what anybody used to think it was before. [00:10:23] S0: Yeah. You think about how much time you spent just kinda doing nonsense. Like, I'm sure everyone here, like, if you haven't set up, like, a triage in the morning and, like, tell you what matters in your inbox, like, just go do it right now. Like, stop this. Go to Claude and say, like, how do I see what matters in my inbox every morning? And then it'll just, like, email you. [00:10:42] S1: I have my own Claude skill that's like, hey. Yeah. You need to follow-up here. It's been five days here. This is an email that you forgot. This is an email that you need to do. And it's like, it's helped me get a lot more organized. It's not like it's literally writing the emails for me, but at least it's giving me a template that I then tweak and stuff, and it really makes it all everything so much more manageable. It's crazy. [00:11:00] S0: Well, you could go in a step deeper is you could set it so it creates the draft email for you and it sits in your drafts.
00:11:00 · Cletus McKeown, Andres Figuera
[00:11:00] S0: Well, you could go in a step deeper is you could set it so it creates the draft email for you and it sits in your drafts. [00:11:06] S1: Exactly. Yeah. No. That... I have them in my draft and then I go through them and I just make it not AI because I And have all Cletus, I'd love to I'd love to ask this since you mentioned that you have a past in Comedy Central. Do you have any learnings that you brought from those times that you're applying to your marketing and anything you're doing right now? [00:11:24] S0: Yeah. So I did a lot of the advertising around the tours, the festivals, and, like, the big, like, the roasts and that kind of stuff. And I was writing roast. [00:11:33] S1: Oh my goodness. That must have been so cool, man. Like, I'm geeking out here thinking about everything I've watched that is so funny, and it's so cool that you worked on that.