00:13:03 · Ella Zhang
[00:13:03] S7: Is the only way they can find whether there's a true need or what do they really need. After talking to more than 300 users, we find that a lot of people, they create the images. It's just out of curiosity. The AI is so new to them. They just want to try it out. But they are due a small group of people. They actually do have the need for it. Not designers. They don't know how to create all those cool images. They do need actually those content for themselves, for their company, for marketing. So we're like, okay, we finally find people who have real needs for that. Most of them who are on Amazon or eBay or Etsy, they actually use their phone directly to take the photos of their product. So they hope that, okay, the social media is also on the phone, photos and the videos are also on the phone. It will make much more sense if you just build the product on the mobile. After talking to them, finally made the decision, okay, we will reposition this product and we will build it for people who really have the needs, which is marketing. And we will also shift it actually from the PC side to mobile. That's the time when the pivot is happening. We are building the mobile version of Creati in a way that it's not actually just a tool, but it's more like a community for both influencers and the brands. Brands. The reason actually we have features or templates for both influencers and brands is actually we find if some brands they want to do marketing, it's impossible actually to avoid the influencers contribution because influencers, they are the people who actually know best about the social media, who actually know much better about what content is more engaging and more attractive to users. So when we are building Creati from day one, we know, okay, we need to create the actually the network effect between the influencers and the brands. They they know the Internet so well. After they create the template, they will also will post those videos on their own channel on the social media. And if that video templates actually is a great one, that video will actually go viral. It will actually get millions or tens of millions of views. Right? And those viral videos actually is the best marketing strategy for us to acquire more and more brands. Because when the video go viral, that will bring a lot of lot of users to the Creati. And then we have the funnel.
00:15:44 · Ella Zhang
The end of funnel, there will be the brands that will really use this video templates to create their engaging ads video. So the brands actually, when they are using those brands as video, they will pay more to create this platform so that we can hire more influencers in the community and the influencer can create more viral video templates for the brands. So it's actually a very nice flywheel actually we're building between the influencers and the brands. And we believe that is the key differentiation Creati is half compared to all other like AI marketing tools is because we believe the ecosystem actually need both sides. We need both influencers and brands to help them to grow marketing at scale. The AI world just changed daily. Every day you wake up, there will be new technology and new product. Right? And I think building in the AI era is quite different from like twenty to thirty years ago when people are just enter the mobile boom. The thing is, I believe maybe 99% or maybe all the products that you saw today, maybe not the final version of what they will be at the end of AI evolution. The requirement for the founder in the AI era for AI startup actually is kind of different from previously because those founders really need to adapt really quickly and flexibility to those changes. And one thing we think actually is helping us to adapt to all those changes is we talk to our users every day and to learn what is the key thing that won't change even if the technology change. So the thing that we find out, you know, is what kind of content will go pretty, like, viral on the social media is all the things that our users or our customers care about. Even though technologies change, the important thing is once you get those industry insider data and knowledge for that vertical, that will build your moat. And that will actually be your key value along with those all technology changes daily. All those technology change will just help you instead of, you know, like, disruptive to a product.
00:18:28 · S3, S5, S8
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00:19:13 · S8, S9
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00:19:43 · S9, S10
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