Decoder with Nilay Patel
01:09:49 · Mitch Glazier, Nilay Patel
[01:09:49] S4: It is. [01:09:50] S3: You literally give awards for counting to a big number. That is in flux as artists gain more attention on TikTok. And I have probably heard that Nicole Kidman song and the whole thing on TikTok in fragments. I've never listened to the whole thing all the way through and I'm certainly never going to buy a copy of it. Again, all in flux and then somewhere in there is a bunch of AI remixes and now I'm going to, I've listened to Pop Star by Drake 10,000 times because Darth Vader is singing it to me. How are you thinking about that methodology is who is creating what AI is in the mix and we're listening to more and more fragments to discover songs on social platforms than anything else? [01:10:30] S4: I swear to God, you are like in my daily meetings. This is all I... So... [01:10:34] S3: All... Can I just tell you and I'm happy to hear that? I drive The Verge team crazy because I'm like, the music industry is the future always. And they're like, no one wants to listen to it. So thank you for indulging me. I appreciate you.
01:10:46 · Mitch Glazier
[01:10:46] S4: Yeah. I mean, so this is... You have your finger on pulse. This is exactly the type of super thing you have. So right now we're still in the world of, you know, 1,500 streams equals one unit. What what used to be sort of the the sale of a of a CD. Now it's obviously singles based more than albums based, although we still do certify albums. And if you look at sort of the chart eligibility program that is now being implemented outside of Billboard and OCC, but in other places of the world, they have made rules to say unless it's substantially human, we are not going to allow it to be eligible to be on the chart because you're taking... You're literally taking the place of a human artist on number 49. And we're just not going to allow that. Billboards so far will allow it, but they'll label it. We haven't... Because we certify albums that were released by record companies, we haven't yet run into the issue of like the AI slop or the machine created piece. Right? But when... As we get more into assistive AI as creators start to use AI more and you look at the chart eligibility of like substantially human, does a stream as part of that 1,500 mean that it still has to be a human stream? Yes. I'm sure that we will Yeah. Come down on that side. But what does substantially human mean? I think over time that might change. It might be different three years from now than it is today. But at the core, it's got to be in the control of the creator. It's... And and some people would argue that putting in nine words into a music generator is an act of creation. They are going to. Yeah. And that they are a creator and therefore it's the same thing. It's not the same thing. Not saying that craft doesn't change over time and that in songwriting it's also different than in than in producing and creating a recording. Using AI in the songwriting process may look very different than it does in the recording process. So we have to sort of think about that too. But as far as Golden Platinum goes, we are still in the reliably safe zone of being able to like know, you know, with a great deal of certainty exactly what we're doing. I think the evolution over time is gonna be on how creators use AI more than it will need to be on something that's fully machine readable or created.
01:13:11 · Nilay Patel, Mitch Glazier, Nilay Patel
[01:13:11] S3: Well Mitch, you've given us so much time. As you can tell, I've thoroughly enjoyed this conversation. I can keep going for hours and hours [01:13:16] S4: Me too. I mean honestly, this has been has been awesome and it's it... You freaked me out a little bit because know, the the stuff that you're... It's so great to see though because the stuff that you're focused on is is is exactly what we are trying to grapple with every single day. And I think what... Where we've come to is that we can't pretend that there are easy answers. We can't just react sort of in a knee jerk way. We've got to try to figure out a path forward that's going to allow the industry to change and grow. We've adapt this industry has adapted more times than any other industry in the history of our country. I mean, nobody goes from wax cylinders to AI, you know, in a hundred years. Can you imagine asking Boeing to like make cars, right? It's not. So it will vary adapt to industry. I agree with you that, we're ahead of the game and that it's... We are the future. We're sort of living it and the lessons that we learned from the music industry, we can apply to a lot of other things. So this has been awesome. [01:14:19] S5: Yeah. Thank you so much for being [01:14:21] S3: on Decoder. Really appreciate it. [01:14:22] S4: You got it. Take care.
01:14:22 · Mitch Glazier, Nilay Patel, S9, Nilay Patel
[01:14:22] S4: You got it. Take care. [01:14:25] S3: I'd like to thank Mitch for joining me and thank you for checking out this episode of Decoder. To get new episodes every Monday and Thursday, subscribe to our YouTube channel at Decoder Pod and find us on TikTok and Instagram under at Decoder Pod for more fun stuff we put out almost every day. If you enjoy this episode, please send a link to it to someone you think you might like it. It really helps us grow the show. You can also subscribe wherever you get your podcasts. Decoder is production Verge and part of the Vox Media Podcast Network. The show's producers are Greg Ott, Kate Cox, Nick Statt. This episode was edited by Ursa Wright. Our editorial director is Kevin McShane. The Decoder music is by Breakmaster Cylinder. We'll see you next time. Ad[01:15:01] S9: All new holiday drinks are now at McDonald's, like the frosted cranberry splash with Sprite, the Red Bull frosted cranberry energizer, and cookie butter coffees. It is the season for seasonal drinks at McDonald's. Ad[01:15:16] S5: Sam's Club is the club for every holiday club. Guess who's joining the club this season? Walmart Plus. Yep. Sam's Club Plus membership now comes with Walmart Plus at no extra cost. Two memberships, one great price. Just a $120 a year can save you time and over $700. Wanna get in on the membership duo of the century? Visit sam'sclub.com. Come join us. Sam's Club.
01:15:16 · Nilay Patel, Mitch Glazier, S10
Ad[01:15:16] S5: Sam's Club is the club for every holiday club. Guess who's joining the club this season? Walmart Plus. Yep. Sam's Club Plus membership now comes with Walmart Plus at no extra cost. Two memberships, one great price. Just a $120 a year can save you time and over $700. Wanna get in on the membership duo of the century? Visit sam'sclub.com. Come join us. Sam's Club. Ad[01:15:36] S6: Annual plan only auto renews TNC apply estimate based on average combined Walmart Plus and Sam's Club Plus savings among members of both for one plus year versus nonmember or club member pricing slash fees. Excludes membership fee. See Walmart Plus terms and Sam's Club terms for more info. [01:15:46] S10: It's officially the holiday season, and Abercrombie's new collection has outfits for everything on your calendar. It's the busiest time of year, and between shopping and party invites, I don't have time to plan every look. But Abercrombie's always got me covered. Their sweaters are the perfect easy layer for low key plans. And on a nice night out, I'm reaching for their classic trousers. Fill your closet with the pieces you'll need all season long. Have a very Abercrombie holiday. Shop in the app, online, and in stores.