01:18:54 · Rahul Sonwalkar, Jordi Hays, John Coogan, Max Siegelman
[01:18:54] S6: I was gonna say, you know, especially with American open source models, I think that ecosystem really needs to catch up. Yeah. And it's so impressive to see that it's even better than Nemotron from NVIDIA. Yeah. Because that gives institutions, even government agencies, and private companies more conviction that they can actually both train these models and and not... Yeah. [01:19:16] S2: Since it's impressive because you assume that that, like distillation isn't like the the the main sort of like advantage Yeah. Of of of a team. Right? Just because obviously NVIDIA and Thinking Machines are going have way more scrutiny around how they're actually creating these models. Impressive. Major white bill. Major white I like it. Well, thank you so much for calling.... These days. [01:19:42] S1: We need it [01:19:43] S2: When you see one, grab a glass of water Yeah. Take the white Yeah. Hey. [01:19:47] S1: Have a great rest Good your [01:19:48] S2: to see dude. [01:19:48] S1: Have a great weekend. Talk to you soon, Rahul. Goodbye. Cheers. Let me tell you about CrowdStrike. Crowd... Your business is AI, their business is securing it. CrowdStrike secures AI and stops breaches. Here he is. We have our first in person guest. What's up? How you doing? Welcome to the show. [01:20:03] S2: Look at us. We're we're kind of twins right [01:20:04] S1: now. You guys are Stable. Okay. Introduce yourself for everyone. [01:20:11] S5: How's it going, Gus? I'm Max Siegelman, founder of Siegelman Stable. [01:20:14] S1: Yeah. [01:20:15] S5: Thank you for having me.
01:20:15 · Max Siegelman, Keller Cliffton, John Coogan, Jordi Hays, Praveer Melwani
[01:20:15] S5: Thank you for having me. [01:20:16] S3: It's great [01:20:16] S1: business for us. [01:20:17] S5: Look at you. These hats, you look good. I like... [01:20:19] S2: There we go. [01:20:20] S4: Yeah. There we go. [01:20:20] S1: Actually, this is fantastic. [01:20:22] S5: The business. Yeah. We're a contemporary luxury fashion brand Mhmm. Based in New York. Yeah. Started in 2020 by accident. Okay. I was doing creative consulting and marketing for some athletes and music artists. Yeah. I was also head of social media and cultural relevance for Out Front Media. [01:20:38] S1: Oh, yeah. [01:20:39] S5: Billboard on the desk. Love to see it. [01:20:40] S1: Yeah. Yeah. Yeah. Yeah. [01:20:41] S5: That's not a home. Yeah. And then in the pandemic, started making hats and sweatshirts with my dad's racing stable logo. He trained racehorses Yep. His entire life. He also used his racehorses for equine therapy programs for [01:20:52] S2: Amazing. [01:20:52] S5: Special needs kids, veterans with PTSD, interested youth programs, invested $300, made some hats and sweatshirts Mhmm. Gave it to family and friends. [01:21:00] S2: Yeah. Like the the the some of the friends... Well, that was the part. Yeah. [01:21:05] S5: Some of those well, the the first run was like real family and friends. Yeah. [01:21:10] S1: And then [01:21:10] S5: I started posting them and some of the friends you're alluding to [01:21:13] S4: Yeah. [01:21:13] S5: Were hip hop artists [01:21:15] S1: Sure. [01:21:15] S5: NBA guys and all of that. [01:21:17] S2: Yeah.
01:21:17 · Jordi Hays, Max Siegelman, John Coogan, Keller Cliffton
[01:21:17] S2: Yeah. [01:21:17] S5: And so I did another 300 run and that's when it started to get interesting. [01:21:22] S2: Yeah. You're on the show you're on the show obviously because in in part because we've had horses have been a big part of our show. [01:21:30] S5: Almost took their... The first thing I saw when I walked in was a harness racing picture in in the room. [01:21:36] S1: Yeah. And then [01:21:36] S5: in the bathroom, there's another one. Yeah. I've never have I ever seen this anywhere I walk in [01:21:40] S3: that's in my house. We love [01:21:42] S2: horses. Yeah. We... You know, I... John doesn't have any daughters, but I but I say, you know, if your daughter's not a horse girl by five, you failed Yeah. As a father. [01:21:51] S5: Or or you're lucky. [01:21:52] S1: Yeah. Or or you're lucky. Also my sons are way too big to be jockeys even. So I think they'll... [01:21:57] S5: So drivers in harness racing? [01:21:59] S1: They can... [01:21:59] S5: Like my dad's my size. [01:22:01] S1: Okay. [01:22:01] S5: So you can be bigger. I think jockey and like thoroughbreds got to be Yeah. Yeah. Yeah. A little bit smaller. Yeah. Very [01:22:08] S2: cool. What... So you grew up going to a bunch of races and stuff?
01:22:08 · Jordi Hays, Max Siegelman
[01:22:08] S2: cool. What... So you grew up going to a bunch of races and stuff? [01:22:11] S5: You think I did a lot of that. I like... Yeah. I think people think I ride a horse every day. Like I grew up forty minutes outside Manhattan. Yeah. Yeah. Most of my friend's parents like were lawyers or doctors or worked in the city. My dad trained race horses, so like a little So bit I had more access to it, but probably didn't take advantage of it much as I could have. Yeah. And then I think once this started, I started to like realize it and appreciate it a bit more. And so Yeah. I probably spent more time with horses in the last five years than I did in my previous... [01:22:38] S2: Totally. That's how it works sometimes. When when did you actually go full time on the business? Three [01:22:43] S5: years ago. [01:22:43] S2: Three years ago? [01:22:44] S5: Yeah. [01:22:44] S2: And what was there like a certain like dollar amount that [01:22:47] S5: you... It's a good question. [01:22:48] S2: I was like... Because it if you have other income and you're trying to build a brand, there's some incentive to just keep doing the other things so you can buy more and more inventory. [01:22:57] S5: Yeah. I had I had it pretty good because I reported directly to the CMO of Out Front Media. Was amazing and let... And like knew what I was doing. Yeah. And it was like for fun on the side, but like we were doing drops on like a Friday like by myself and then my my wife now is creative director. So we had first started dating and we were doing good money on a Friday.
01:22:57 · Max Siegelman, Keller Cliffton, Jordi Hays, Praveer Melwani, John Coogan
[01:22:57] S5: Yeah. I had I had it pretty good because I reported directly to the CMO of Out Front Media. Was amazing and let... And like knew what I was doing. Yeah. And it was like for fun on the side, but like we were doing drops on like a Friday like by myself and then my my wife now is creative director. So we had first started dating and we were doing good money on a Friday. [01:23:19] S3: And I was like, [01:23:20] S5: two Fridays, I'm making but I kept I kept reinvesting it for like three weeks. [01:23:25] S2: He's like, hey, can you help me out with this thing? And you're like, watch your watch your town. [01:23:29] S5: I mean, yeah. So now she runs the show. She's the boss and so... And she's the the real creative talent behind it. [01:23:37] S4: Like... Boss ever. Oh, [01:23:39] S1: no. Yeah. [01:23:40] S4: Got it. Got it. Yeah. [01:23:41] S1: Yeah. She [01:23:42] S5: was like a second mom to me. She was great. But yeah, I think we got to a point. Honestly, the biggest... Everyone was like, you gotta go full time. You gotta go full time. Honestly, Gary Vaynerchuk was the one who pushed me [01:23:53] S1: to be like [01:23:53] S2: Let's go. [01:23:53] S5: Dude, now's the time. Wow. And I know he was on recently. Yeah. So... But but yeah, I think there was a lot of moments. I was like, alright, let's do it. And then I think it took it to a whole another level when we started doing this full time. [01:24:04] S2: Totally. [01:24:04] S5: But we were a team of three when we started this year. We're a team of six now. [01:24:07] S1: Wow.
01:24:07 · John Coogan, Max Siegelman, Praveer Melwani
[01:24:07] S1: Wow. [01:24:08] S5: So it feels like I already need it and so already not enough people. Yeah. Yeah. Totally. But it's been like a whirlwind of something that was never expected and a quick fashion education and business education. [01:24:18] S1: I I just wanna know about the, like, the distribution mix over time. [01:24:22] S5: Yep. [01:24:23] S1: Just building the brand. What what what you stayed away from? What you leaned into in terms of... [01:24:28] S5: Yeah. I think now, like, was a 100% DTC through our own website when we first started. Yeah. We were given opportunities to be in some bigger retailers and I wanted to protect the brand Yeah. And wanted to be really in control of everything and anything. [01:24:44] S1: Yeah. [01:24:44] S5: I still am probably in too much control and maybe hold us back from a bit of growth. But like with understanding, you go through phases of business and some things make sense at certain points. [01:24:53] S1: Yep. [01:24:54] S5: So I think like at first, a 100% DTC. Yeah. We did a pop up probably too soon in 2022. My wife and I built the whole thing out in Williamsburg. [01:25:02] S1: Okay. So did you... You did a short term rental on a physical [01:25:06] S5: It was [01:25:06] S1: like couple 100 [01:25:08] S5: pandemic. Gimme empty space. Wasn't being used. We outfitted out with literally things I was finding in my parents' garage in the trash. [01:25:15] S1: The furniture and stuff. [01:25:16] S5: It was the best fucking thing of all time. Can I curse on that show? Yeah. [01:25:19] S4: It was