01:35:50 · Jordi Hays, Max Siegelman, John Coogan
[01:35:50] S2: Does... Thank you.... For your service. [01:35:53] S5: But not even just him. Even my wife is creative director like Sure. Building these things in Claude that fills into Monday and like the amount of things that we do and optimize as a six person team but it kinda feels like we need... [01:36:05] S1: Focused on... [01:36:06] S5: Yeah. And so it's been a big help for us. On the design side, like we haven't much yet, but it's coming, I'm [01:36:15] S1: But on the operations side, it's huge. [01:36:17] S5: Yes. Very much so. [01:36:18] S2: Yeah. Anything that like can be hand drawn, like it feels like it will feel like it'll... It will just naturally feel more right. And then if you can hand draw something and then reproduce it across... [01:36:29] S5: Yeah. I mean, one of the the graphic designers we use is still all hand drawn. I think there's something really good and special about that. And like going back to this logo, like [01:36:37] S2: favorite designs ever to get back is like something that, as much as I love Figma, like when a designer actually like draws something out and then you can see like that just like organic like you can... That has like much more character. [01:36:50] S5: The human touch. Yeah. Yeah. [01:36:51] S1: For [01:36:52] S2: sure. Other other SKUs? Like like like... Are you guys gonna do a bunch in like leather bags, leather goods?
01:36:52 · Jordi Hays, Max Siegelman, John Coogan
[01:36:52] S2: sure. Other other SKUs? Like like like... Are you guys gonna do a bunch in like leather bags, leather goods? [01:36:58] S5: Yeah. We haven't played in the bag game a bunch. I think the only leather pieces we've done is like belts and maybe card holders, wallets, passport holders, like Yeah. The smaller accessories. I think like the focus for us... Like people know us mostly for headwear. The focus for us over the last couple of years is building into our like luxury ready to wear. Yeah. We've done suits in May. I made a tuxedo and a suit for my wedding. My wife made her dress so like maybe wedding wear is is on the horizon. Cool. Not yet. [01:37:29] S2: That's not [01:37:29] S5: like an announcement. It's not happening. But like Except for the beats. I would say the focus for us has been like the ready to wear, the outerwear, the luxury loungewear Sure. And like kind of like your everyday wear. And again, it's it's not yeah. It's part of our our fall winter coming out soon. We had Jadakiss in our fall winter release. It was great. He made us look good. But yeah. And that's been the focus and we'll continue to expand it and do some more probably female specific SKUs too. Like I think a lot of people see us as a very male dominant brand where we're, like, pretty close to fifty fifty, which is a good spot to be at. So... Very cool. [01:38:05] S1: Are hats somehow, like, building a brand on easy mode to some degree? Because the hat is one item where the logo is expected. [01:38:16] S5: It's the billboard of your head. The billboard of
01:38:16 · Max Siegelman, John Coogan, Keller Cliffton, Jordi Hays
[01:38:16] S5: It's the billboard of your head. The billboard of [01:38:18] S1: your head. But but I mean... Billboard... You can put a logo on it but there's plenty of jacket brands that don't have a logo. [01:38:25] S3: Yeah. Also, one... [01:38:26] S1: But you can wear a hat every day. [01:38:27] S2: One size is a massive difference. [01:38:30] S1: So was that was that was that thought through? Was it happy chant, happy circumstance, luck? [01:38:35] S5: Pretend I'm smart and say it was thought through. But think it was it was more like [01:38:38] S1: Yeah. [01:38:38] S5: I've always been a hack guy my entire life even as a kid. Okay. So... It it was a hat and a sweatshirt. Yeah. I didn't know anything about fashion anything about clothing. I was like, oh, I like this blank. Yeah. I can remember auto o 69. That's the blank I bought. That's what I embroidered [01:38:52] S2: It's o t t o? [01:38:53] S5: Yeah. Yeah. Yeah. A ton of brands Yeah. For merch for a restaurant or whoever. And then, I think at first we were using like Gildan crew necks that we were printing on. Yeah. Like, literally the first person to wear something of ours was gonna post it on Instagram and [01:39:05] S3: music... Way. [01:39:06] S5: He was wearing like probably $5,000 pair of leather pants and like a $9.99 Gildan with our print on.
01:39:06 · Max Siegelman, Jordi Hays, Praveer Melwani, John Coogan, D.A. Wallach
[01:39:06] S5: He was wearing like probably $5,000 pair of leather pants and like a $9.99 Gildan with our print on. [01:39:11] S2: The funny thing is like Gildan Gildan used to be like people would use that to drag brands Yeah. And then I discovered that like Gildan has some like amazing like silhouettes Wow. And fits. Yeah. Yeah. And I would just go by when I was 22, I'd go on Amazon, I'd be like, give me like Yeah. 30 gildan blanks. Yeah. I would just wear them, you know. [01:39:32] S5: Yeah. I mean, all I wear now is like our blank samples. [01:39:34] S2: Yeah. That's great. [01:39:35] S5: I only get the fucked up stuff and the blanks. That's all I get. [01:39:38] S2: That's awesome. Organic. Awesome. Well, dude, thank you for... [01:39:41] S5: Appreciate you have me. [01:39:42] S4: Yeah. Enjoy the hats.... For coming on. Yeah.... [01:39:46] S1: Hat? Look at... Take a tour of that hat. [01:39:49] S2: Woah. Time is money. Save both. The... [01:39:51] S4: Good. Appreciate that. Great. Ad[01:39:53] S1: Thank you so much. Me tell you about Codex. Codex is a powerful workspace for getting work done with AI agents, whether you're writing code, analyzing data, creating content, or automating business workflows. Codex helps you move projects forward from start to finish. Yeah. Yeah. Great to see you. How you doing, man? [01:40:08] S2: The man. [01:40:09] S1: Welcome. Welcome. [01:40:11] S0: Guys, this feels so good. [01:40:12] S2: Yeah. I mean, Over here. Ultradome. [01:40:16] S1: Yeah. Ultradome. [01:40:17] S0: And we've got a socialist mayor in LA. [01:40:20] S1: Okay.
01:40:20 · John Coogan, D.A. Wallach, Jordi Hays, Rahul Sonwalkar
[01:40:20] S1: Okay. [01:40:20] S0: But you guys are waging a capitalist revolution here in Hollywood. I just feel very [01:40:24] S1: lucky to be here in [01:40:25] S2: the midst. A capitalist revolution. Yes. No one talks about capitalist... Underdog now. [01:40:30] S1: So... Are. [01:40:31] S2: You guys are crushed. You gotta rise up. Rise up. Congratulations on it. [01:40:35] S1: We're stronghold. [01:40:35] S6: I'm gonna I'm gonna fight [01:40:36] S2: back by setting up a street food stand with just steaks. Caviar. [01:40:44] S1: Or or a private credit stand that's unpermitted and and outside of Dodger Stadium. Yeah. And when someone stumbles out, they can get a hard money loan against their property or something like that. [01:40:55] S2: Or there's... Finance data center.... Revenue. [01:40:57] S1: Yeah. Whatever they need to do. Whatever they need to do. Loans. Loans. Loans. Yeah. Finance. Yeah. [01:41:03] S2: Love it. Love it. [01:41:05] S0: It's actually finance. [01:41:06] S1: Finance. I think you guys [01:41:07] S2: know that. Heard you guys earlier. We try to say it Yeah. Properly. [01:41:10] S1: The fortress of finance. Yes. Yeah. Introduce yourself for the viewers. [01:41:14] S0: Well, I'm D. A. Wallach. I'm a big fan of TBPN. Okay. And that's my primary identity. Sure. Sure. But in terms of my First and foremost [01:41:23] S1: Yes. [01:41:24] S0: I've had two careers. Yeah. I was a I was a rock musician. [01:41:27] S1: Yeah. [01:41:27] S0: That's what brought me to LA. Yeah. And then over the past fifteen years, I've become a professional investor.
01:41:27 · D.A. Wallach, John Coogan, Jordi Hays, Keller Cliffton
[01:41:27] S0: That's what brought me to LA. Yeah. And then over the past fifteen years, I've become a professional investor. [01:41:33] S1: Yeah. [01:41:34] S0: I run a biotech and healthcare focused firm. [01:41:38] S1: Yeah. [01:41:38] S0: And then I I love finance. [01:41:40] S1: Yeah. [01:41:40] S0: So we can we can talk [01:41:42] S1: Do everything. [01:41:43] S0: Anything. Whatever you guys wanna take... [01:41:44] S1: Maybe give a little brief overview of the investing milestones, the career. Like, at what point did you know, okay, it's working. [01:41:51] S2: Also, yeah. How did you how did how did how did you just stumble into... Like, what... At what point did you decide, you know, I'm I'm ready to become an allocator first... [01:42:01] S0: I'll you some deep history. [01:42:03] S1: Please. [01:42:03] S2: Yeah. [01:42:03] S0: So... And I'm gonna tie this into a recent guest here, Jimmy Iovine. Yeah? Yeah. So I was a college student. [01:42:09] S1: Yeah. [01:42:09] S0: I got a call on my cell phone from Kanye West. [01:42:12] S1: Okay. [01:42:12] S0: And he said, come out to LA this weekend. Okay. And I landed here and we we were... We spent the weekend not far from this studio, the Ultra Dome at the record plant. I you guys work out near this. Yeah. That's right. Right across from the record plant, there was a glory hole facility called The Zone. [01:42:28] S1: Okay. [01:42:28] S2: Didn't go there. I didn't [01:42:29] S1: go there. [01:42:29] S2: I went [01:42:30] S1: to the [01:42:30] S3: record plant. Okay. Good good and