01:02:22 · Michael Provenzano, Ian Dallimore
[01:02:22] S1: I'm sure that experience, you'd probably be met with similar legacy and similar like, okay, you've you've got to listen, you've got to prove yourself. [01:02:31] S0: There's literally a series about [01:02:32] S1: it now called Landman. I've been meaning to watch it. I've heard it's pretty [01:02:35] S0: good. [01:02:35] S1: Yeah. It's rough. Everyone says I like it. [01:02:37] S0: You would love it. [01:02:38] S1: Yeah. I'll add it to my list. But no, I think there's always that right of passage. I think there are industries that we hear about where maybe don't see that as common. So like the AI rush right now or the crypto rush, you know, a few years back, right? Those are like these these, you know, gold rushes that people are going after and there's no existing competitors, maybe there's like an open field, go out and go get there and do whatever you'd like. And I think a lot of people see that world of startups because it's publicized, it's talked about a lot. People don't really talk about like the grinding B2B companies that get created for specific industries like ours. But it is it is what probably most entrepreneurship is about is these kind of these kind of businesses, honestly. [01:03:27] S0: Yeah. You touched on this a tad as well, but just there's a lot of like misconception of like, what does the Vistar acquisition mean for the out of home industry? Maybe kind of demystify that fear.
01:03:27 · Ian Dallimore, Michael Provenzano
[01:03:27] S0: Yeah. You touched on this a tad as well, but just there's a lot of like misconception of like, what does the Vistar acquisition mean for the out of home industry? Maybe kind of demystify that fear. [01:03:40] S1: Yeah. I mean, look, I I would have never done the deal if it wasn't gonna be great for the industry, right? I mean, like I said, you know, it was amazing to have the Lamar investment, but at the end the day, was still a billboard company saying out of home is important. Right. And programmatic is important. Now we have one of the largest brands in the world saying out of home as a channel is extremely important to our business. And I hope that echoes to a lot of the other brands out there just to wake up and increase their investments in out of home and understand what they can be doing and talking to consumers in that passive tone. So I think it's a huge win overall for the industry, not just from a branding perspective, but again, promises around the data side of the business, the ability to build build even more measurable future for out of home, the ability to to level up retail media. These are things that I'm super pumped about and the whole industry should be excited about. [01:04:32] S0: Yeah. And it's such it's such a great shift from who believes in the space and and I wanna echo... [01:04:39] S1: Not an echo chamber.
01:04:39 · Michael Provenzano, Ian Dallimore
[01:04:39] S1: Not an echo chamber. [01:04:41] S0: Yeah. Not... It's not the same people and I, you know, it could have... There was always this like, oh, Lamar is gonna buy Vistar. Was like that that was never the vision. The vision was always, there's going to be someone out there that wants to do it and, you know, I'm pre paid for a lot a lot of more behind the scenes stuff as well. Sorry. Yeah. Yeah. Thank you. No. Thank you. But it... Some of the companies that we're interested in in buying, you know, you just... I'm very proud of you. And I said about a billion times in text messages to you, but very proud of you in that side of it because you could have done what's best for you and Mark and and the team, but you really said, like, what's the legacy? And and that's... I think, you know, you're you're a genuine human for that.
01:05:24 · Michael Provenzano, Ian Dallimore
[01:05:24] S1: It was always a balance because of... Yeah. We were pressured a lot and Yeah. You got to ask, you know, I do like quarterly CEO like fireside chats. We do like one in the morning, one in the evening because the global company, so you need to kind of be there for everyone. Every quarter someone always asks like, we selling the business? If we were to sell the business, who would we sell it to? And so there's always pressure maybe is not the right word, but there's always that curiosity around it and you know, it's kind of stuck to our guns of like, guys, if we ever do it, it's got to be the right thing for out of home because that's who we work for. We work for the out of home industry and the buyers and sellers and data providers and everyone else who's in it. And it's got to be great for the employees and where we're going. Those are those are like the two basic requirements. [01:06:08] S0: Yeah. Last last kind of topic, last couple minutes here from a personal side of things. Michael's still in the industry. Michael's still running [01:06:17] S1: I'm going anywhere. Yeah. I'm not going anywhere. [01:06:19] S0: I I love the the dinner that we had in New York. We we had that conversation and you're like, you know, you're you're not 22 years old selling a company and you can go off to Croatia, like... [01:06:29] S1: Yeah. Not different.
01:06:29 · Michael Provenzano, Ian Dallimore
[01:06:29] S1: Yeah. Not different. [01:06:30] S0: But we kind of shared and shared with with as much or as little as you would like, but, you know, some of the passions things that you have, you personally, that that now this is going to allow you to really focus on, you know, outside of just continuing to grow this business, but from a personal side of things?
01:06:47 · Michael Provenzano, Ian Dallimore
[01:06:47] S1: Yeah, I mean, like, personally, I just I think everyone who knows me knows I work a lot, so I think there's a there's potentially I'm maybe having a bit of a healthier life than, you know, the startup grind. When you have it on your shoulders, it's pretty stressful at the end of the day, because, you know, sometimes people are private equity backed, so you kind of have a gun to your head that way. You know, with entrepreneur life, really it's more you have your own gun to your head all the time. So I think there's like psychological stress that's, that's removed now. So I think that creates a little bit more space to, be a bit more aggressive in decisions, which is exciting. So I think a lot of the things that, that Vistar does today, like I mentioned earlier, when you get bigger, you have a lot more to lose. And so now I feel a little more confident in making more aggressive decisions, riskier calls, because we have this larger entity behind us, we have this ability to move faster. So I'm excited for that. I think personally that feels a little more, psychologically relieving. But otherwise, you know, I think it's gonna be a pretty busy year. I don't I don't I don't think there's any like, again, me sitting on a beach, I think that's that's if it's many years away from now. [01:07:56] S0: Yeah. And I I love that about your personality. It's like, okay. [01:08:00] S1: So... I'm still here, guys. Guess I gotta get to work. That's why I told everyone at the office, I was like, hey, so this is all cool, but, know, we all have to do our