Beyond The Billboard
00:34:08 · S1, Samy Naidu
[00:34:08] S1: Yeah, Kirsty, thanks so much for unpacking that programmatic piece. And I think Samy, to your piece around the creative, both of you touched on kind of retail QSR, the biggest brand making the best use of digital out of home through the creative. So Samy I love that you shared some examples of the work that you guys have been doing with ShopRite and Pep, also huge brands from an out of home perspective and they get it. They're using those formats in the correct way. I think it's a good place for us to end our episode today. Samy you started the episode today by saying that you know, there isn't really a hard and fast rule of how you should split your static and your digital. I think the conversation that we've had has really lent into that. In cases, it's more static than digital. In other cases, it's more digital than static. I think what's really important and coming through for me is that you're applying the best media principles and the strategy principles to actually taking the time to analyze and assess why are you including your specific formats that you are in your media mix to achieve the objectives that the brands want to achieve. And from there, you can assess what's going to work better for you. So I've really loved the conversation. It's given me some food for thought as usual. And Samy, thank you so much for joining us for this episode. It's been great to sit down with you again. [00:35:15] S0: Yeah. Liv, Kirsty, thank you so much. Yeah, it was awesome. So really enjoyed it. Thank you very much.
00:35:15 · Samy Naidu, Kirsty Carlson, S1
[00:35:15] S0: Yeah. Liv, Kirsty, thank you so much. Yeah, it was awesome. So really enjoyed it. Thank you very much. [00:35:31] S2: Africa. For joining us today to go beyond the Billboard. Subscribe to our podcast to ensure you don't miss out on our exciting content. [00:35:38] S1: Us again to go beyond the billboard.