Y Combinator Startup Podcast
00:11:06 · Christina Gilbert
You can also have your cofounder hold you accountable if it's hard for you to do yourself. The number one difference between founders who actually succeed with outbound and founders who don't is actually following through on the activity that they commit to. Tip number eight, use the messaging from your customers. The best feedback on your messaging always comes from your customer, not a friend, not an adviser, and not your cofounder. Here are a couple ways that you can get great messaging from your customers. First, on the sales call, one of the first questions I like to ask is what got your attention about my message? They'll typically tell you the particular lines in your message that they thought were most interesting, and you should make sure to include those in future messages. It also gets them open endedly talking about their problems, which is exactly what you want in a first call anyway. The second thing I like to do for this is ask your existing customers how they think about your product. Ask them the single thing they got them to buy, and then use their phrasing in future messages. Your customers are always gonna write better copy than you do. I know that outbound can be a slog. I have personally sent thousands of outbound emails in my life. But before you go though, one reminder, you're the founder, and that's your superpower here. The slog also pays off because your customer knowledge will compound over time. You'll spot a job posting and instantly know that that company has pain. You'll learn why it's better to talk about pain point a instead of pain point b with smaller companies. No salesperson or agency will ever be able to learn about your customers the way that you can. Your outbound will only get easier over time. Thanks so much for watching. Go close some deals.