Digital & Dirt
00:33:41 · Ian Dallimore
[00:33:41] S0: Yeah. And it it has evolved over time, but as we continue to evolve as an industry with digital, we're inviting, whether we're... We like it or not, we're inviting new tech companies to come into the space and help improve improve it. And it's our job at Lamar, at Clear Channel, at OutFront, or these other place based companies to invite these tech companies to come in and say, hey, how do we evolve Bobby Switzer's thought twenty years ago to today? And a lot of different companies have come out of it the way that we sell. Not only do we continue to sell it local, regional, and national, but now we have introduced programmatic over the last eight years. And one of the things that we're going to celebrate over the next three months of twenty years in digital is a timeline and all of the great campaigns that have revolutionized the creative aspect. And that... That's one of the things that I think the industry can thank you for and obviously the team behind you over the years. But I'll kind of leave you or ask you one last question. Where do you see the future? I know you don't like to talk about where we are today, but where do you think the industry is headed towards the future in this sense? Is it gonna be a hologram on the side of the road? We've seen drones flying that produce LED lighting. Is there something that you have in your back pocket?
00:35:02 · Bobby Switzer
[00:35:02] S1: I wish I did. No. My feeling is is that all those things will happen. If I was in the shoes today, I would work every day on trying to make the product more robust. That means you you get it to where it doesn't break. It works a 100%, or it tells you right before it's gonna break so you can get out there and make sure it looks good. You wanna have less visits to the to the board. The other is you wanna make it to where it's easier to install, easier to to maintain, and all those things. And then the... And that's just keep working on the price. And so those are the things that I think that we continue to work on. And if we do that, it'll pass the time for the next innovation to happen. And you just can't sit around waiting for it to happen. You gotta stay busy. You gotta be doing things. The final thing is it's all about the people we have and getting them educated, trained up to do more, get more pay, stay longer, make a career in the in the business. And right now, finding people getting them trained up is a very expensive deal, so we need to keep everyone we've got.
00:36:42 · Ian Dallimore, Bobby Switzer
[00:36:42] S0: Yeah. And I think that's what Lamar does great. I think that's what the operations backside has done. So that's one of the things I appreciate. Bobby, if nobody else enjoyed this podcast, I know that I did. And this was a great history lesson of Digital Out of Home in our space. And again, once again, thankful. And I know all of our listeners that have, I feel like they should all send you a ham or a check for helping pave the way for their companies and their careers. So I appreciate everything you've done. And I've appreciated this conversation, my friend. [00:37:13] S1: Thank you. [00:37:14] S0: Thanks, Bobby. Digital and Dirt is brought to you by Lamar Advertising. To learn more, check out the links in the description or go to lamar.com. If you enjoyed this podcast, make sure to subscribe, rate, and review on Spotify, Apple, or other platforms where podcasts are found. Thanks for listening.