The Billboard Insider Podcast
00:27:43 · Dave Westburg, Jonathan Gudai
[00:27:43] S0: Yes. [00:27:43] S1: And so there isn't there isn't that ability... There's that scarcity angle that we have that should make... Also maintain prices. And we actually see in the next few years price going up Mhmm. On digital out of home boards on a per ad play basis when you have more demand coming in to compete for that limited supply. [00:28:03] S0: Yes. Yes. [00:28:04] S1: And then I guess the last one would be just how easy it is to execute. You know, there's there's now more ways to buy programmatically Mhmm. Digital out of home than there ever has been. Mhmm. And it's not just the channel DSPs, but also the omnichannel guys are really starting to get interested in this. And and so it is easy. Mhmm. You just need to, you know, get an account set up with one of the platforms or or multiple and see it for yourself. [00:28:28] S0: Yep. [00:28:29] S1: So those are the top three that I would say in in my mind. [00:28:32] S0: That's all for this week. Thanks for appearing on the show, Jonathan. [00:28:34] S1: Thank you for having me. Always a pleasure, Dave. [00:28:37] S0: This podcast was sponsored by Samsung LED Displays. You can listen to episodes of the Billboard Insider Podcast by visiting billboardinsider.com or by subscribing to billboard insider podcast on iTunes or any of the usual podcast outlets. Our email is billboardinsider@gmail.com. We'd love to hear from you. Thanks for listening. I'll be back in a couple weeks.