A Product Market Fit Show | Startup Podcast for Founders
00:33:33 · Pablo Srugo, Ron Spreeuwenberg
[00:33:33] S0: I love that one. It's hard to overstate it. In fact, just quick tangent here, but I was listening to one of the latest episodes of My First Million. And they're talking about this company that creates the most expensive but also the best protein shake ever. And they spend many years doing everything they can to market it and really get it out there. And nothing works until they partner with I forget the name of this person, some guy who does some podcast who's known as the health expert. And that person looks at the protein shake, and genuinely believes it's the best protein shake out there, and just vouches for it. Overnight success, right, just because all of a sudden it was the right way to deliver that message to the right audience, instant credibility. I'm simplifying here, but basically that's it. There's so much power in crafting, not just crafting the right sales and marketing pitch, but also delivering it through the channels that are really going to hit your audience. So I think that's a great one. [00:34:32] S1: Yeah. In the early days you need a good enough product, and you need an amazing pitch.