00:17:04 · S0, S1, S2, S4, S5
Ad[00:17:04] S0: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required, compatibility, and availability varies 18 plus. Ad[00:17:30] S1: This episode is brought to Ad[00:17:31] S2: you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs. Ad[00:17:59] S4: Your sausage McMuffin with egg didn't change. Your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just $5. Only at McDonald's for a limited time. Ad[00:18:11] S5: Price and participation may vary. Promotion pricing may be lower than meal pricing.
00:18:11 · S5, S6, S7
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00:18:44 · Yuhki Yamashita
[00:18:44] S8: I had a point of view of what a better world could be. Figma was disrupting design and had a perspective on where design needed to be. And so that disruption actually still comes from customer insights, but customers might not might not be expressing it in that way. They might just be expressing a pain point that they don't realize is solvable. And so that's the thing that I think great products are able to do is to understand those pain points, get users to articulate that, and then, like, come up with creative solutions that people might not have thought of before, that people couldn't imagine. I always try to do the exercise of putting myself in different users' shoes, trying to visualize how they would interpret what we're building. And if it doesn't quite make sense for any one of those users, then I start to kind of question whether it could be better. I definitely do the exercise of just kind of, like, pretending to be different types of users and feeling the experience through their shoes or their eyes. So that... Yeah. That's one of the first things. The second is sometimes with decisions, you don't always know, if it's the right decision. And as part of that, you kind of ask, hey, is this a one way door or a two way door? If it's a one way door where once you make the decision, you can't change back, then you spend a lot more time on it. If it's a two way door, then we can experiment and learn from it. And so that's a way in which not every decision has to be perfect so long as, you know, we're thinking about some of those future implications. As the product team, we really wanna be participating in that community, understanding what they're thinking and engaging. And so one of the things I always encourage my product team to do is just go out there to talk to users, to build relationships. A lot of my product team are on a relationship with customers where they can just text them and say, hey, like, what do you think about this idea? Or what's your top five issues right now? And get that kind of input. And that kind of input is what helps us build intuition and prioritize. So that deep connection with customers is really, I think, what makes... Has made Figma special, but something that we really prioritize. In order to build something that people love, you have to love it yourself and you have to be really proud of it.
00:20:50 · Yuhki Yamashita
One of the things that I've always observed in my career is sometimes the best things that get built aren't built because there was this perfect metric that we wanted to move or because there was this perfect business objective. And it was just simply because maybe an engineer and designer really were passionate and really wanted to build something that they were proud of and that they wanted to show their friends or other customers or people in the community. And that's the kind of excitement that it's hard to create. But if that exists, naturally, it starts to show up in your product because no longer are you trying to fight for all this... Adding all this delight and magic into the product, or rather, it's just happening naturally because it's really part of the culture. I think one of the most important things in in a startup and a company is to be aligned around the story we're telling. Why should people be excited about Figma? Where is it going? Why is that exciting? And aligning everyone around it because in a startup, you just don't have that many resources, and so you need everyone prioritized on the right, focused on the right things. And in order to do that, you know, we need to rally around a story internally. And then externally, you know, a lot of people are using your product not just because they like the product in front of them, but because they believe in your vision and your philosophy. And the more that you can tell that story and get people to kind of understand where you could be going, they could be, much more forgiving if your current product doesn't quite have everything. I've always talked about the importance of storytelling, especially for product management, and I think it's important for a couple of different reasons. The first is, you know, as a product manager, you're often not the person building the final product directly. You're not necessarily writing the code. Oftentimes, you're not really designing directly either. You're operating in a in slightly removed way, and so your core job is to motivate everyone to be focused on the right thing or to be motivated to solve a
00:22:45 · S9
Ad[00:22:45] S9: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required, compatibility, and availability varies 18 plus. This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs. 'Twas many nights before Christmas, and one woman knew she needed a Christmas tree, so to Wayfair, she flew. Finding just the right one, and for years, it will last. Wayfair shipping was free and remarkably fast. What's this? Garland, a wreath, essentials to host? Good thing she celebrates way longer than most. As her cart filled with magic and decor from the heart, Merry Christmas to all. Get your Wayfair head start. For holiday decor you can count on year after year, Wayfair delivers. This holiday, all plans, even unlimited, are just $15 a month. A holiday deal this good obviously deserves an enormously expensive holiday song, like, all I want Right. Okay. We can afford that. You know what? Forget the music budget. We're gonna stick with whatever's in the public domain. Give it a try at mintmobile.com/switch. Upfront payment of $45 for three months, $90 for six months, or $180 for twelve month plan required, $15 per month equivalent, taxes and fees extra. New customer offer for initial plan term only. Greater than gigabytes may slow when network is busy. See terms.
00:24:40 · Yuhki Yamashita
[00:24:40] S8: Your kind of problem. If you can't actually motivate people in that way, then you're not gonna be able to get people to build and design the most compelling products, solve the problems in the best way. People understanding what problem they're solving, people feeling really excited to work on it, those are only possible with really great stories, with really great storytelling. So I think that's the first thing. The second thing is, you know, when you think about how you're talking to customers, you're also communicating through stories too. You're not saying, hey. I'm just launching feature a b c. You're saying, hey. Imagine this world now that you can do all these different things and how your life is so much easier, or in Figma's case, how much more expressive and creative you can be, how much faster you can do those things. And so those are the kind of stories around value and what it means to users that we have to be able to tell. And sometimes those stories are what kind of then focus on us on what to prioritize in the first place. I don't know what I wanna build in the future just yet. I think, like, we're in the middle of a huge transformational change for the world where creativity became accessible to so many more people. There's a lot of talk about AI and how that will change design or change designers' jobs. And I have a few thoughts on this. The first is that I actually think designers' jobs are already changing a lot, which is that even the product design has matured, more and more people are working with these LEGO blocks like design components. I like to talk about it as moving up the stack, which is kind of like in engineering where no longer working in the zeros and ones. You're working on using libraries that people have built, so you don't even have to understand the technologies. And, like, with design too, using a lot of things that people have built already so that you can design much faster and at a higher altitude. And I think because of that, the designers' jobs have changed more and more to think about, okay, not just these small execution details, but rather solving the bigger problems and just being able to solve them more rapidly.