00:24:40 · Yuhki Yamashita
[00:24:40] S8: Your kind of problem. If you can't actually motivate people in that way, then you're not gonna be able to get people to build and design the most compelling products, solve the problems in the best way. People understanding what problem they're solving, people feeling really excited to work on it, those are only possible with really great stories, with really great storytelling. So I think that's the first thing. The second thing is, you know, when you think about how you're talking to customers, you're also communicating through stories too. You're not saying, hey. I'm just launching feature a b c. You're saying, hey. Imagine this world now that you can do all these different things and how your life is so much easier, or in Figma's case, how much more expressive and creative you can be, how much faster you can do those things. And so those are the kind of stories around value and what it means to users that we have to be able to tell. And sometimes those stories are what kind of then focus on us on what to prioritize in the first place. I don't know what I wanna build in the future just yet. I think, like, we're in the middle of a huge transformational change for the world where creativity became accessible to so many more people. There's a lot of talk about AI and how that will change design or change designers' jobs. And I have a few thoughts on this. The first is that I actually think designers' jobs are already changing a lot, which is that even the product design has matured, more and more people are working with these LEGO blocks like design components. I like to talk about it as moving up the stack, which is kind of like in engineering where no longer working in the zeros and ones. You're working on using libraries that people have built, so you don't even have to understand the technologies. And, like, with design too, using a lot of things that people have built already so that you can design much faster and at a higher altitude. And I think because of that, the designers' jobs have changed more and more to think about, okay, not just these small execution details, but rather solving the bigger problems and just being able to solve them more rapidly.
00:26:39 · Yuhki Yamashita
I think that change has already been happening, and it's because of this that I actually believe that design and PM are starting to converge a little bit too because PMs have been thinking about the problem and working at this altitude, and designers have naturally kind of gone up and think about that altitude as well. I think AI does this as well, where creating something takes way less time now, right, or it's much more efficient, or more people can take part in the creation process. I think as a result of that, more people are liberated to just solve more and more problems and be creative about problem solving because of that versus focusing, on all the execution details. And then at config, Noah, our head of design, talked about a metaphor that I really like, which really resonates with me. Is that the floor is lowered and the ceiling is raised. So more people can partake in the creation process, but also people who have already been doing this for years and years are gonna be able to produce more and higher quality stuff. So that's what I'm excited about. That might be helping create more things, helping people create more things, but those are the things that I really get excited about. Like, it's more like helping builders build.
00:28:02 · S9
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00:30:06 · S9
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