00:06:49 · S5, S6, S7
Ad[00:06:49] S5: Price and participation may vary. Promotion pricing may be lower than meal pricing. Ad[00:06:52] S6: Sam's Club is the club for every holiday club. Guess who's joining the club this season? Walmart Plus. Yep. Sam's Club Plus membership now comes with Walmart Plus at no extra cost. Two memberships, one great price. Just a $120 a year can save you time and over $700. Wanna get in on a membership duo of the century? Visit sam'sclub.com. Come join us. Sam's Ad[00:07:12] S7: Club. Annual plan only auto renews TNC apply estimate based on average combined Walmart Plus and Sam's Club Plus savings among members of both for one plus year versus nonmember or club member pricing slash fees. Excludes membership fee. See Walmart plus terms and Sam's Club terms for more info.
00:07:22 · Yuhki Yamashita
[00:07:22] S8: Taking off. And, you know, Uber was one of these companies. Airbnb was another one of those companies. And how do you take technology and apply it to really hard real world problems? I think probably the hardest decision, product decision I've been a part of was actually at Uber when we had decided to change our model so that instead of having you enter the car not knowing how much you're gonna pay, we're gonna tell you first. And in order to tell you first, we'll first ask you where are you going, we'll give you a price, and then you can go into the car. And that was a scary decision at the time because there was an understanding within the company that a lot of people used Uber not really thinking too much about the price. And then once they got the receipt later, they're like, oh, that was expensive, but, like, that was already done. And so what would it look like if people knew the price up front? Would they be scared away? But I think one of the things that we we realize is that, when you think about kind of, like, the end user benefit, you think about Uber's vision around making transportation accessible to everyone, we felt good about the fact that, okay, well, users should know what they're paying, and our job is to make that as cheap as possible. And so it's easier to take that bet, but it was still scary because there was already a huge business at that time, and we didn't understand the implications. Of course, you know, there wasn't my decision alone. There was a big team around it. But one of the things that we were doing was changing the rider experience entirely so that you see that price as soon as possible. Yeah. That was just kind of both really exciting, but really scary as well. Some of the things that stand out from my Uber days that are still applicable today. The first one is this idea that, you know, when you're trying to make an experience better, you often turn to the digital experience and you're trying to make the screens more efficient or more beautiful or more streamlined. But actually at Uber, I also learned that things like operations is really important, what's actually happening on the ground. Or sometimes you can actually get people to do something by just sending them an email. And so just being much more open minded to all the different ways that you can improve experience or change behaviors.
00:09:30 · Yuhki Yamashita
And Uber, first and foremost, is kind of an operations company too, and, they have world class operations. And just being exposed to that helped me understand that. I think the second thing is around scrappiness and hustle. Uber was definitely a culture where you figured out any way to make something happen. And I think that attitude and that optimism is something that I try to carry through to all the projects that I work on. Later in my Uber career, I decided to switch from product to design and I decided to do it for a space called Micro Mobility. So our efforts around things like bikes and scooters and overseeing the design efforts there. One of the reasons I did that was throughout my career, I've always felt that there was this unnecessary division between design and PM. And even as a product manager, I always wanted to get into the designs or help out in some kind of way. I've also noticed that designers want to talk about the strategy and why we're working on something. And so I've always had the worldview that the boundary is much more blurred. And so as a result, I, I wanted to experiment what it would look like to be on the other side and try to promote a stronger collaboration where these these worlds were more overlapped. While I was at Uber, we were starting to experiment with different kinds of products for how to do our design. Specifically, we were trying to solve the problem where people felt that in the company, they didn't really understand what was happening in the design world. So we wanted to find a tool that would make it easier for... To be transparent with the rest of the company and to share in the design process. So we discovered Figma back in 2017 and started using it, we immediately saw how it changed the way we work. People like myself were inside the product, able to help and collaborate on designs. We were able to send designs to all sorts of people, including lawyers in the company and other people in the business side, and they could add comments and and participate that way too. We kind of became really avid
00:11:23 · S0, S1, S2, S3, S4, S5
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00:12:30 · S5, S6, S7
Ad[00:12:30] S5: Price and participation may vary. Promotion pricing may be lower than meal pricing. Ad[00:12:33] S6: Sam's Club is the club for every holiday club. Guess who's joining the club this season? Walmart Plus. Yep. Sam's Club Plus membership now comes with Walmart Plus at no extra cost. Two memberships, one great price. Just a $120 a year can save you time and over $700. Wanna get in on the membership duo of the century? Visit sam'sclub.com. Come join us. Sam's Ad[00:12:54] S7: Club. Annual plan only auto renews TNC apply estimate based on average combined Walmart Plus and Sam's Club Plus savings among members of both for one plus versus nonmember or club member pricing slash fees excludes membership fees. See Walmart Plus terms and Sam's Club terms for more info.
00:13:03 · Yuhki Yamashita
[00:13:03] S8: Customers of Figma. And as part of that, I got to know the team as well. And one of the things I love about Figma is that it really fits my world view, which is that design is for everyone. These boundaries between disciplines are blurred. That's what the pool is promoting. And because it was so aligned with how I thought about design, how I wanted to be a part of design, I wanted to be part of that mission. When I moved from Uber to Figma, I felt it was less about moving back from design to product, but rather being part of an organization that brought all of these things together. And so today in my role, design is part of my organization, product management is part of my organization. So it was kind of the best of both worlds. But most of all, here at Figma, we really believe that there are, in fact, a lot of things that, are overlapped. And some designers do PM's jobs, and some PM's do designers jobs, and that's okay. And I think that's kind of, like, how I see the world evolving a little bit as well. Sometimes I, you know, you can look at my career and say, Oh wow, like you made the perfect moves at the perfect time. But really all I was doing was pursuing my interests and what I was really passionate about. Because at the end of the day, I work on something that I'm excited about in terms of, like, maybe a change to the world or a change to kind of the way design is approached. And it fails. At least I still got to work on something that I was excited about and learn from it. I think, you know, some people are trying to, like, over optimize their career. But, really, if you follow the things that you're really excited about, then it's more likely that you'll want to put more effort into it. You'll you'll put more effort into making it a reality. So that's the first thing. I think the second thing is I often think about storytelling for my own career as well. Like, what is the narrative that I get excited about? What is the narrative I want to tell maybe my kids or grandkids way in the future about what it is I did? Why did I do it? Why did I find exciting. And sometimes those are ways that I can kind of say, hey, like, oh, I'm really excited about this story. How can I make that possibility? And so those are some ways that I think about my career as well. So back in 2019, we were still super small.