two & a half gamers
00:16:43 路 Jakub Remiar, Felix Braberg, Matej Lancaric
[00:16:43] S3: But you you can be lucky and and skip it because the skip button for one second, it will be shown. You'll see. Really? Yes. I I managed it a few times already. [00:16:53] S0: Because the funny thing is, like, I reached out to Google on behalf of a client a couple, like, this week, And I was like, hey. Can we get rid of these three ads? This is not okay. And they were like, yeah. Can't get rid of those ads for you unless you move to AdMob mediation. I'm [00:17:07] S3: like Yeah. What? [00:17:09] S0: I can't change my end cards anymore, Google? And they're like, no. You have to be on AdMob. I'm like, woah. Google. Woah. Elbows out. [00:17:19] S3: Oh my god. [00:17:20] S0: Not a small pub either, you know? Like. Yeah. [00:17:24] S2: But here's like two in a row. Now, it's three in a row. Jesus Christ. Next year's one [00:17:29] S0: in a row a year ago, you know? [00:17:30] S2: Yeah, exactly. [00:17:32] S3: And it's it's going to be Black Mirror all over the place. Yeah. Yeah, it seems like we got the net for exactly the same game. [00:17:40] S2: Yeah. Of [00:17:40] S3: course. Which is some copy with much less DAU. So now we have flight mode. And Oh, my. Go. Go. Go. [00:17:47] S2: Go. Go. Bitch. [00:17:48] S3: Oh, there's an airplane. [00:17:49] S2: Yeah. It's... Steal it. Steal it. [00:17:51] S0: There it is. [00:17:52] S3: There it is. See? [00:17:54] S0: Go take [00:17:54] S2: it. [00:17:54] S3: Helicopter. Oh. We cannot steal the airplane. We can steal the airplane. [00:18:01] S2: Can you do it? [00:18:03] S3: What what what
00:18:03 路 Jakub Remiar, Matej Lancaric, Felix Braberg
[00:18:03] S3: What what what [00:18:05] S2: I don't know. That doesn't matter. [00:18:07] S0: I'm having a great fun looking at this game. [00:18:09] S2: Yeah. See? So much to you. You're you're not looking [00:18:14] S3: good for bunch of mats. [00:18:16] S2: Like how much? Just steal the helicopter. Yes. [00:18:19] S0: Yeah, let's get the helicopter. [00:18:20] S2: Ride the helicopter or something. [00:18:22] S3: Just be. Why do we get the flight mode if you're not going into a helicopter? [00:18:25] S2: This is you get the flight mode to get into helicopter because if you don't, there you go. [00:18:30] S3: Yeah, this is now officially GTA Vice City, the wish version. [00:18:34] S2: Yeah, yeah, yeah. Wish version? [00:18:38] S3: At least you cannot break it because I would be dead by that. [00:18:42] S0: Yeah. But you you are Well, just flying around. There's, like 14 rewarded ad spots, but there's not really that much to do to get like to actually want to see them. But you know, time interstitials, five minutes Except mode. Except flights. [00:18:59] S3: Yeah. Was given. [00:19:03] S0: So the interesting part on this, right, is that it's on AdMob mediation. And I looked up at their adapps. Txt file, and they only have... Let me pull it up. They only have pretty much... Yeah, here. They only have Google, Unity, AppLovin. It's the only direct networks that they have. [00:19:34] S3: So easily
00:19:34 路 Jakub Remiar, Felix Braberg, Matej Lancaric
[00:19:34] S3: So easily [00:19:35] S0: double ad revenue here by probably adding some real key networks because there's a lot of tier four traffic, right? Pangle and Mintegral is essential for Asia, right? When you're doing that source Mintegral. The thing I think what they're doing though is that I don't think they're doing... I think they're doing that on purpose because what happens is when you have a lot of devices with low RAM, which is usually what you have from these geos, what's really important is that if your package is too big, usually your organic and downloads start to drop, So it must be that they're not using these APKs because of that reason, because otherwise there's no reason why you wouldn't work with those networks. [00:20:16] S2: That's that's bullshit. Like, it's... You make more money than big. Those adapters are not that big. [00:20:24] S3: They're super small. [00:20:25] S0: I said it's the only only logical explanation I can have why they wouldn't do that or why they wouldn't move to MAX. Because if they moved to MAX, added Moloco, Mintegral, Pangle, InMobi, then also worked on GAM [00:20:35] S2: don't know. Because you don't know. [00:20:37] S0: Yeah. But Yeah. Okay. So here. Here's Felix's seven step plan for you to double your ad revenue in a very, very short time. Right? No. Go to MAX [00:20:47] S2: Go to MAX tomorrow.
00:20:47 路 Matej Lancaric, Felix Braberg, Jakub Remiar
[00:20:47] S2: Go to MAX tomorrow. [00:20:49] S0: Yeah. Go to MAX tomorrow. Then also use the same networks you're doing now. Add Pangle, add Mintegral, Moloco, InMobi, and also work with GAM so it competes against Google. Then what you're going to do after that is move to MAX again if you haven't done it by then, but you [00:21:04] S2: should take [00:21:05] S0: the move to MAX because that's going to be another fifteen percent. Then right now what you're doing is you have a five second cool down on all interstitials. You have the scale that you have and the DAU is absolutely massive, right? When we're going to check this out later when... Yeah. It's about 4,000,000 DAU, right? So how to do cool downs in a clever way is that you time the ECPM degradation between each interstitial that you show. And then you look also at the how much recovery ECPM does in each of the each of the impressions between timers. [00:21:44] S2: This is too complicated. They have two ad ad networks in the stack. Like, why are you talking about ECPM degradation? [00:21:52] S0: Okay. Fine. [00:21:54] S2: Come on then. [00:21:54] S0: Try to educate all our listeners because people who listen is like, maybe they can do it, right? [00:22:03] S3: We got the revenge on the gory line in the meantime. [00:22:06] S0: Nice. Do you wanna show on the sensor tower how big this is? [00:22:11] S2: No. No. He's he's playing now. Now he's got his. [00:22:13] S3: See how engaging it is? It's not [00:22:15] S2: that bad. Fun. Yeah. Of course. [00:22:17] S3: Yeah. It's like ton of fun together is like a lot of fun.
00:22:17 路 Jakub Remiar, Matej Lancaric, Felix Braberg
[00:22:17] S3: Yeah. It's like ton of fun together is like a lot of fun. [00:22:21] S2: Yeah, but the thing is like, just remove ads, button should be there for $1.99. Oh, well, these kids, they don't have money. [00:22:28] S3: No, man. [00:22:29] S2: Yeah, they are fair enough. [00:22:30] S3: Nobody's paying for this. It's better [00:22:32] S0: to pretend that it's not kids and then you're like, oh, [00:22:35] S2: I don't know. Didn't know. [00:22:39] S3: Maybe. Okay. What do we have here? So Huge. 2,018. Yes. And then it was very, very small. Pretty much nothing. Then something happened. At like August 2022, which got like massive spike of like half a million downloads a day for like two months or three months, and then kind of went down. Then then another massive spike last year's Christmas, and they are at record record DAU, basically 4,000,000 or four and a half million, whatever they're oscillating at, and still doing quarter a million downloads a day. A day. [00:23:20] S0: Go to con... Go to countries. [00:23:22] S3: Yeah. And countries will be pristine tier tier shit. Yeah. It's pristine tier shit. It starts Indonesia and India. Brazil, Mexico, Philippines, Russia, Turkey, Vietnam, Pakistan. Okay. Put, for [00:23:41] S0: ECPM on interstitials and rewarded to estimate the ad revenue. I put a dollar 40 eCPM and they're getting that if they're lucky, right? Because there's a lot of impressions. So if they're getting that and because of their bad eCP or network stack, I don't think they're earning more than 70 to 75 k a day from this.
00:23:41 路 Felix Braberg, Jakub Remiar, Matej Lancaric
[00:23:41] S0: ECPM on interstitials and rewarded to estimate the ad revenue. I put a dollar 40 eCPM and they're getting that if they're lucky, right? Because there's a lot of impressions. So if they're getting that and because of their bad eCP or network stack, I don't think they're earning more than 70 to 75 k a day from this. [00:24:02] S3: 75 k a day? Amazing. I'm guessing this like, team three. [00:24:06] S0: It could be a 140, Jakub. Like [00:24:09] S3: Of course. Even more. I'm guessing it's team of three or four maximum. Actually, when I was tracking the company, it tracked the address to Cyprus. [00:24:18] S2: Cyprus, yes, but it's too... So look. I did the same kind of tracking the company blah blah blah and where is it? [00:24:27] S0: It's Ukrainian, right? [00:24:29] S3: Yes. Yes. It's Ukrainian. Ukraine. [00:24:31] S2: Yeah. Yeah. So it's company Ukrainian. [00:24:34] S3: And and we haven't finished yet other than these guys crushing the action sandbox category. They actually have a YouTube channel. [00:24:44] S0: Yeah. Is that where they're getting their downloads from? [00:24:47] S3: There's even a trailer man. [00:24:49] S2: Marshall, like it's Why? Of... Yeah. [00:24:52] S3: It's my YouTube again doing because [00:24:55] S2: of your shitty cold [00:24:57] S3: I'm guessing because of upload of the podcast or something. They have like a trailer. [00:25:00] S2: Upload of the podcast.