two & a half gamers
00:20:47 路 Matej Lancaric, Felix Braberg, Jakub Remiar
[00:20:47] S2: Go to MAX tomorrow. [00:20:49] S0: Yeah. Go to MAX tomorrow. Then also use the same networks you're doing now. Add Pangle, add Mintegral, Moloco, InMobi, and also work with GAM so it competes against Google. Then what you're going to do after that is move to MAX again if you haven't done it by then, but you [00:21:04] S2: should take [00:21:05] S0: the move to MAX because that's going to be another fifteen percent. Then right now what you're doing is you have a five second cool down on all interstitials. You have the scale that you have and the DAU is absolutely massive, right? When we're going to check this out later when... Yeah. It's about 4,000,000 DAU, right? So how to do cool downs in a clever way is that you time the ECPM degradation between each interstitial that you show. And then you look also at the how much recovery ECPM does in each of the each of the impressions between timers. [00:21:44] S2: This is too complicated. They have two ad ad networks in the stack. Like, why are you talking about ECPM degradation? [00:21:52] S0: Okay. Fine. [00:21:54] S2: Come on then. [00:21:54] S0: Try to educate all our listeners because people who listen is like, maybe they can do it, right? [00:22:03] S3: We got the revenge on the gory line in the meantime. [00:22:06] S0: Nice. Do you wanna show on the sensor tower how big this is? [00:22:11] S2: No. No. He's he's playing now. Now he's got his. [00:22:13] S3: See how engaging it is? It's not [00:22:15] S2: that bad. Fun. Yeah. Of course. [00:22:17] S3: Yeah. It's like ton of fun together is like a lot of fun.
00:22:17 路 Jakub Remiar, Matej Lancaric, Felix Braberg
[00:22:17] S3: Yeah. It's like ton of fun together is like a lot of fun. [00:22:21] S2: Yeah, but the thing is like, just remove ads, button should be there for $1.99. Oh, well, these kids, they don't have money. [00:22:28] S3: No, man. [00:22:29] S2: Yeah, they are fair enough. [00:22:30] S3: Nobody's paying for this. It's better [00:22:32] S0: to pretend that it's not kids and then you're like, oh, [00:22:35] S2: I don't know. Didn't know. [00:22:39] S3: Maybe. Okay. What do we have here? So Huge. 2,018. Yes. And then it was very, very small. Pretty much nothing. Then something happened. At like August 2022, which got like massive spike of like half a million downloads a day for like two months or three months, and then kind of went down. Then then another massive spike last year's Christmas, and they are at record record DAU, basically 4,000,000 or four and a half million, whatever they're oscillating at, and still doing quarter a million downloads a day. A day. [00:23:20] S0: Go to con... Go to countries. [00:23:22] S3: Yeah. And countries will be pristine tier tier shit. Yeah. It's pristine tier shit. It starts Indonesia and India. Brazil, Mexico, Philippines, Russia, Turkey, Vietnam, Pakistan. Okay. Put, for [00:23:41] S0: ECPM on interstitials and rewarded to estimate the ad revenue. I put a dollar 40 eCPM and they're getting that if they're lucky, right? Because there's a lot of impressions. So if they're getting that and because of their bad eCP or network stack, I don't think they're earning more than 70 to 75 k a day from this.
00:23:41 路 Felix Braberg, Jakub Remiar, Matej Lancaric
[00:23:41] S0: ECPM on interstitials and rewarded to estimate the ad revenue. I put a dollar 40 eCPM and they're getting that if they're lucky, right? Because there's a lot of impressions. So if they're getting that and because of their bad eCP or network stack, I don't think they're earning more than 70 to 75 k a day from this. [00:24:02] S3: 75 k a day? Amazing. I'm guessing this like, team three. [00:24:06] S0: It could be a 140, Jakub. Like [00:24:09] S3: Of course. Even more. I'm guessing it's team of three or four maximum. Actually, when I was tracking the company, it tracked the address to Cyprus. [00:24:18] S2: Cyprus, yes, but it's too... So look. I did the same kind of tracking the company blah blah blah and where is it? [00:24:27] S0: It's Ukrainian, right? [00:24:29] S3: Yes. Yes. It's Ukrainian. Ukraine. [00:24:31] S2: Yeah. Yeah. So it's company Ukrainian. [00:24:34] S3: And and we haven't finished yet other than these guys crushing the action sandbox category. They actually have a YouTube channel. [00:24:44] S0: Yeah. Is that where they're getting their downloads from? [00:24:47] S3: There's even a trailer man. [00:24:49] S2: Marshall, like it's Why? Of... Yeah. [00:24:52] S3: It's my YouTube again doing because [00:24:55] S2: of your shitty cold [00:24:57] S3: I'm guessing because of upload of the podcast or something. They have like a trailer. [00:25:00] S2: Upload of the podcast.
00:25:00 路 Matej Lancaric, Jakub Remiar, Felix Braberg
[00:25:00] S2: Upload of the podcast. [00:25:01] S3: But anyway, whatever. You go on their channel. You go to their videos. They still are uploading videos quite often. Yeah. And some of those videos have, like, the trailer is 35,000,000 views. If you go [00:25:15] S2: to [00:25:15] S3: shorts, there's a short that has 262,000,000 views. [00:25:22] S0: Show me. I wanna see [00:25:23] S3: the see the short. And it's just like randomness. Guy riding a motorbike. That's it. [00:25:29] S2: That's all you need. [00:25:30] S0: Yes. Do you think they're paying for this, Matej? So they're doing UA to the YouTube? [00:25:34] S3: Or [00:25:34] S2: They are doing... Yes. They are doing You [00:25:37] S3: do blue man. It's it's They [00:25:39] S2: are running UA on Google. So you can check all the different ads and see, like, what [00:25:47] S3: But it's crazy numbers. 262. 55. 39, 25, 21. All of these are in millions of views, and it's just shitty gameplay. That's it. [00:25:59] S2: But, [00:26:01] S3: I mean, you know You're not discounting. Like, no, like, zero production value value, just like captured mode. Same goes for the videos [00:26:09] S2: like I'm gonna just What? Surprise. What are you [00:26:13] S3: gonna do, Matej? [00:26:15] S2: Surprise you. [00:26:16] S3: There you go. [00:26:17] S0: Give him a screen. I wanna be surprised. [00:26:19] S2: And and just uncover the biggest fucking mystery in the whole universe. Their biggest UA video. Oh, hello. It's the 262,000,000 fucking views. There you go. This is why.
00:26:19 路 Matej Lancaric, Jakub Remiar, Felix Braberg
[00:26:19] S2: And and just uncover the biggest fucking mystery in the whole universe. Their biggest UA video. Oh, hello. It's the 262,000,000 fucking views. There you go. This is why. [00:26:40] S3: Mister Jakub. Because they're scaling it with UA. [00:26:42] S2: Scaling. They're running some some UA. It's not huge. It's just Google and, like, seven Okay. [00:26:49] S3: But they're running it for seven years. Yes. That's that's the important part. [00:26:54] S2: Yeah, this is like 2025, but it was maybe even even sooner than that. I mean, it's just. [00:27:01] S3: They have five creatives? [00:27:02] S2: Yes. This is not even inactive anymore and this is only only one But it was all active before. So it's all those like big big videos that you see all those millions of views. Because what I think they're doing is just one campaign which is worldwide and that's it. Maybe not even otherwise campaigns. And what Felix mentioned with all these, see, I mean, five second fucking hell. Jesus Christ. [00:27:27] S3: So this could make much more money. [00:27:29] S2: Yeah. Yes. Yes. [00:27:31] S3: Like, 10 times. [00:27:32] S2: Just move to max. Literally move to MAX. Get all the all things Felix mentioned. Then since you are the small studio, you can build like export snippets of your codes to HTML five. Build a playable out of this. Use AppLovin address campaigns and you can make like six times more money. Literally. [00:27:57] S0: So you could double the you can double how much you can earn from ads easily from like every day and then you can get six times the scale. Yeah.
00:27:57 路 Felix Braberg, Matej Lancaric, Jakub Remiar
[00:27:57] S0: So you could double the you can double how much you can earn from ads easily from like every day and then you can get six times the scale. Yeah. [00:28:04] S2: Exactly. I mean this [00:28:06] S3: could make 300 ks a day with the deal. [00:28:08] S2: Yeah. If even from the low those like tier three, tier four countries, I mean, look, like, you can get so much more money on the other venue side and then, even way better UA engine. Come on. This is, at least, I [00:28:22] S0: don't it's just two people that just don't care, right? Because they're making maybe like 60 to 70 ks a day already. They've been doing that for two years. Like, yeah. [00:28:29] S2: Give me the game. I care. I will. That's fine. [00:28:33] S3: Pass the controller if you're [00:28:35] S2: not playing. I, yeah. I will give you your 30 Ks per day and I will be, I will, like, you know, get the rest. No problem. No problem. I did it already with two games. So, that's it's fine. It's okay. So, yeah, it might be, maybe they just don't know, but guys, like, literally, just, yes. Be, you know, mindful of, like, [00:29:00] S3: what think can get and a 500,000 DAU. It's quite messy. [00:29:02] S0: You think this is, like, level devil type of thing [00:29:04] S3: as well? Yeah. [00:29:05] S2: 100%. [00:29:05] S0: Before this show? [00:29:06] S2: Yeah. Yes. [00:29:06] S3: Yes. It's level devil type of thing. Yeah. Two people that made the game that's pretty much funding their lives, and they don't care because it's funding them, like, you know, pretty well. And what is the 70 k a day?