two & a half gamers
00:23:41 路 Felix Braberg, Jakub Remiar, Matej Lancaric
[00:23:41] S0: ECPM on interstitials and rewarded to estimate the ad revenue. I put a dollar 40 eCPM and they're getting that if they're lucky, right? Because there's a lot of impressions. So if they're getting that and because of their bad eCP or network stack, I don't think they're earning more than 70 to 75 k a day from this. [00:24:02] S3: 75 k a day? Amazing. I'm guessing this like, team three. [00:24:06] S0: It could be a 140, Jakub. Like [00:24:09] S3: Of course. Even more. I'm guessing it's team of three or four maximum. Actually, when I was tracking the company, it tracked the address to Cyprus. [00:24:18] S2: Cyprus, yes, but it's too... So look. I did the same kind of tracking the company blah blah blah and where is it? [00:24:27] S0: It's Ukrainian, right? [00:24:29] S3: Yes. Yes. It's Ukrainian. Ukraine. [00:24:31] S2: Yeah. Yeah. So it's company Ukrainian. [00:24:34] S3: And and we haven't finished yet other than these guys crushing the action sandbox category. They actually have a YouTube channel. [00:24:44] S0: Yeah. Is that where they're getting their downloads from? [00:24:47] S3: There's even a trailer man. [00:24:49] S2: Marshall, like it's Why? Of... Yeah. [00:24:52] S3: It's my YouTube again doing because [00:24:55] S2: of your shitty cold [00:24:57] S3: I'm guessing because of upload of the podcast or something. They have like a trailer. [00:25:00] S2: Upload of the podcast.
00:25:00 路 Matej Lancaric, Jakub Remiar, Felix Braberg
[00:25:00] S2: Upload of the podcast. [00:25:01] S3: But anyway, whatever. You go on their channel. You go to their videos. They still are uploading videos quite often. Yeah. And some of those videos have, like, the trailer is 35,000,000 views. If you go [00:25:15] S2: to [00:25:15] S3: shorts, there's a short that has 262,000,000 views. [00:25:22] S0: Show me. I wanna see [00:25:23] S3: the see the short. And it's just like randomness. Guy riding a motorbike. That's it. [00:25:29] S2: That's all you need. [00:25:30] S0: Yes. Do you think they're paying for this, Matej? So they're doing UA to the YouTube? [00:25:34] S3: Or [00:25:34] S2: They are doing... Yes. They are doing You [00:25:37] S3: do blue man. It's it's They [00:25:39] S2: are running UA on Google. So you can check all the different ads and see, like, what [00:25:47] S3: But it's crazy numbers. 262. 55. 39, 25, 21. All of these are in millions of views, and it's just shitty gameplay. That's it. [00:25:59] S2: But, [00:26:01] S3: I mean, you know You're not discounting. Like, no, like, zero production value value, just like captured mode. Same goes for the videos [00:26:09] S2: like I'm gonna just What? Surprise. What are you [00:26:13] S3: gonna do, Matej? [00:26:15] S2: Surprise you. [00:26:16] S3: There you go. [00:26:17] S0: Give him a screen. I wanna be surprised. [00:26:19] S2: And and just uncover the biggest fucking mystery in the whole universe. Their biggest UA video. Oh, hello. It's the 262,000,000 fucking views. There you go. This is why.
00:26:19 路 Matej Lancaric, Jakub Remiar, Felix Braberg
[00:26:19] S2: And and just uncover the biggest fucking mystery in the whole universe. Their biggest UA video. Oh, hello. It's the 262,000,000 fucking views. There you go. This is why. [00:26:40] S3: Mister Jakub. Because they're scaling it with UA. [00:26:42] S2: Scaling. They're running some some UA. It's not huge. It's just Google and, like, seven Okay. [00:26:49] S3: But they're running it for seven years. Yes. That's that's the important part. [00:26:54] S2: Yeah, this is like 2025, but it was maybe even even sooner than that. I mean, it's just. [00:27:01] S3: They have five creatives? [00:27:02] S2: Yes. This is not even inactive anymore and this is only only one But it was all active before. So it's all those like big big videos that you see all those millions of views. Because what I think they're doing is just one campaign which is worldwide and that's it. Maybe not even otherwise campaigns. And what Felix mentioned with all these, see, I mean, five second fucking hell. Jesus Christ. [00:27:27] S3: So this could make much more money. [00:27:29] S2: Yeah. Yes. Yes. [00:27:31] S3: Like, 10 times. [00:27:32] S2: Just move to max. Literally move to MAX. Get all the all things Felix mentioned. Then since you are the small studio, you can build like export snippets of your codes to HTML five. Build a playable out of this. Use AppLovin address campaigns and you can make like six times more money. Literally. [00:27:57] S0: So you could double the you can double how much you can earn from ads easily from like every day and then you can get six times the scale. Yeah.
00:27:57 路 Felix Braberg, Matej Lancaric, Jakub Remiar
[00:27:57] S0: So you could double the you can double how much you can earn from ads easily from like every day and then you can get six times the scale. Yeah. [00:28:04] S2: Exactly. I mean this [00:28:06] S3: could make 300 ks a day with the deal. [00:28:08] S2: Yeah. If even from the low those like tier three, tier four countries, I mean, look, like, you can get so much more money on the other venue side and then, even way better UA engine. Come on. This is, at least, I [00:28:22] S0: don't it's just two people that just don't care, right? Because they're making maybe like 60 to 70 ks a day already. They've been doing that for two years. Like, yeah. [00:28:29] S2: Give me the game. I care. I will. That's fine. [00:28:33] S3: Pass the controller if you're [00:28:35] S2: not playing. I, yeah. I will give you your 30 Ks per day and I will be, I will, like, you know, get the rest. No problem. No problem. I did it already with two games. So, that's it's fine. It's okay. So, yeah, it might be, maybe they just don't know, but guys, like, literally, just, yes. Be, you know, mindful of, like, [00:29:00] S3: what think can get and a 500,000 DAU. It's quite messy. [00:29:02] S0: You think this is, like, level devil type of thing [00:29:04] S3: as well? Yeah. [00:29:05] S2: 100%. [00:29:05] S0: Before this show? [00:29:06] S2: Yeah. Yes. [00:29:06] S3: Yes. It's level devil type of thing. Yeah. Two people that made the game that's pretty much funding their lives, and they don't care because it's funding them, like, you know, pretty well. And what is the 70 k a day?
00:29:06 路 Jakub Remiar, Felix Braberg, Matej Lancaric
[00:29:06] S3: Yes. It's level devil type of thing. Yeah. Two people that made the game that's pretty much funding their lives, and they don't care because it's funding them, like, you know, pretty well. And what is the 70 k a day? [00:29:17] S0: 60, 70 k. [00:29:18] S3: 60. Okay. So let's say 2,000,000 a month. Yeah. That that this makes in clean. [00:29:22] S2: There's like so revenue. Many... I mean, there's even, like, there's so many TikTok videos as well. So it's like all all these kind of organics are just getting from creators. Because this is very streamable game. I mean, it's the same. Yeah, exactly. Wait. Wait. Wait. Wait. Wait. Today's Wait. Episode is brought to you by PVX Partners. Developers now have a new way to fund their marketing. It's called PVX Card. If you're scaling your gaming business and need more capital for UA, here's the deal. Your credit limit grows with your marketing performance. The higher your ROAS is, the more credit you will have available. It's dynamic, flexible, and scales as fast as you do. Just check out pvxpartners.com/cards and scale your UA with PvX card. Again, pvxpartners.com/cards and get your PvX card to scale your game. Thanks PvX for sponsoring this episode. Also, you know what I'm always talking about with this voxel pixelated whatever low poly blocky style art style. Like, this is the best CPI you can get. [00:30:39] S3: Oh, yeah, yeah, yeah. [00:30:40] S2: This is the best CPA you can get. So, yeah, this has, like, so much potential.
00:30:40 路 Matej Lancaric, Felix Braberg, Jakub Remiar
[00:30:40] S2: This is the best CPA you can get. So, yeah, this has, like, so much potential. [00:30:45] S0: Dude, let's just let's just also, like, say, like, what we said before. It's also super fun. Like, we just Yeah. Locked into that. Like, we're like, do this. [00:30:52] S3: Yeah. Yeah. Yeah. [00:30:53] S0: Yeah. Exactly. [00:30:54] S3: Yeah. It's not that bad. It's quite fun, you [00:30:56] S0: know. Well made. [00:30:57] S3: Yeah. Pretty, pretty well made. And also [00:30:59] S2: still guys are still working on it. [00:31:02] S3: Yeah, yeah, of course. There's a mention of like actual online multiplayer as I heard. But, yeah. [00:31:07] S2: Also But I [00:31:08] S3: guess, it's their biggest advantage that it pretends for the kids that it's online and it's not. Actually, even Yeah. For me as a parent, that would be, like, a better alternative because I know it's safe because those are just NPCs floating around. [00:31:20] S2: Yeah. Exactly. Exactly. [00:31:21] S0: But you do get you do but you do get you do get ads with tits on them. So Okay. We kill them nice things. [00:31:28] S2: If you if you if you if you played offline, then it's fine. [00:31:34] S0: Can't you can't don't speak what destroys my my liver fear. Like stop it. Yeah. [00:31:42] S2: No. Also the the the fun fact here is this game was actually nightclub craft before and they rebranded it in 2022.