01:06:38 · John Coogan, MC Lader, Jordi Hays, Brian Manning
[01:06:38] S0: for florists. [01:06:41] S3: Dog walkers, other niche businesses we could think about. [01:06:44] S1: I got the most niche one. Which one? Ski resorts. We need to secure our ski resorts this winter. I'm actually worried about cyber attacks on ski resorts. [01:06:52] S0: Yeah. You don't wanna be stuck on the Yeah. [01:06:55] S1: Bunch of people on a chairlift and gets taken down. I can't imagine the average ski resort is like that secure. Yeah. So that's the the most niche category that I that that that I can throw at you. [01:07:06] S3: There you go. But that even has a system that's probably operated by software. So there's... [01:07:11] S0: Oh, sure. Just go after this ass right now. [01:07:13] S1: I'm not joking. I'm not joking. Imagine the kind of software, like, the ski resort is running. Yeah. I guarantee you it's not like it it... They haven't... They're not staying on top of every little detail.... [01:07:24] S0: To the bottom of this. I wanna know who the biggest software vendor is in the ski industry because I imagine that there's a company that vends software to multiple ski resorts and there's probably some business that's been built there. And they might be a great customer even if it's not direct to the resort. I don't know. But I'm sure... [01:07:39] S1: But I'm thinking about like energy as like a massive Sure. I I don't know how how you're thinking about that as like a Yeah. As a category. But I mean, especially this week, everyone's worried about [01:07:49] S4: Yeah.
01:07:49 · Brian Manning, Jordi Hays, MC Lader, John Coogan
[01:07:49] S4: Yeah. [01:07:49] S1: The grid being taken down and Sure. And sort of that as an attack vector. And it just feels like there's so much code that needs to be written to, like, modernize even in that one category. [01:08:02] S3: Yeah. Totally. I mean, this week, just thinking about all the critical infrastructure and services that people rely on that have security exposure. So energy is a priority vertical. We're starting with 14, and it's basically the the 14. Yeah. So if you can think of that as the 14, like, largest industries in the global economy, but also where software is pretty central. So financial services, health care, energy, auto, travel. I I could go down the whole list. I won't give you the full 14. But I Flora, we [01:08:30] S0: we love this. I'm waiting with beta cat here. I I love this. Also [01:08:35] S1: Number sting Number 15. Will shock [01:08:38] S0: stings to be number 15. You almost made the cut, but here, Cognition's saying, look. You're gonna have to wait. [01:08:44] S3: Twenty twenty seven. [01:08:45] S1: You know? [01:08:46] S3: Okay. Patents are just getting faster and more powerful. So we'll get to florists and ski resorts soon enough. [01:08:51] S0: What what what is the ideal shape of of one of those teams? I mean, sounds like you're gonna be overseeing 14 teams pretty quickly. Do you have a two pizza team philosophy? Do you have a... You know, you want a a CEO type role, a leader in each of those industries, or is it, like, six generalists or maybe 60 generalists or 600? Like, how do you see the shape of each pod evolving?
01:09:17 · MC Lader, John Coogan
[01:09:17] S3: Yeah. Well, I'm starting with the with... Obviously, with the leaders, and I think that that will... It'll be a little bit dependent on the different industries. So for example, in some industries, like airlines is one example, there's... There are opportunities to build new software that different companies all use, but maybe wanna update, and you can think of an initial kind of, like, new product that could have much more of, an... A new application out of the gate. Yeah. Whereas, like, financial services, Cognition has a lot of existing customers, and that's, a lot more collaborative. And then, of course, different financial services need different things. So initially, I'm looking for people who, like I said, ship product and sold into an industry, are opinionated about what AI now makes possible Sure. And are excited to come do that with really the full force of Cognition. So we'll still work with the deployed engineering team that's that's already present existing Cognition cost... Cognition customers with sales, with marketing. We're using the whole force of the company to deliver for customers. So I... But pretty small teams within Cognition Industries and just, like, killer killer killer former founders and operators who have a perspective. [01:10:16] S0: You said former founders or acquires on the table? Are we gonna see some deal making? [01:10:21] S3: Uh-oh. Open to it. Open to it. Yeah. Do you have anybody in mind? Do you wanna let me know?
01:10:21 · MC Lader, John Coogan, Jordi Hays
[01:10:21] S3: Uh-oh. Open to it. Open to it. Yeah. Do you have anybody in mind? Do you wanna let me know? [01:10:26] S0: I don't know. Yeah. I mean, we we we we talked to some founders who... I mean, I can imagine someone who's built a product in a particular category but wasn't quite able to find product market fit and be the leader in that category wanting to partner up in a really in a really positive way. I don't know. It it seems like there will be talent that would fit this role very, very quickly. I don't know. What do you think, Jordy? [01:10:50] S1: Yeah. Makes... I mean, every category you you... You're going into, you're gonna be going up against, like, a a vertical player in that space. And I think a lot of them would much rather partner with you and Scott and, the rest of the team Yeah. Than go head to head for two decades. So... No. I agree. I agree. It's great pitch. [01:11:09] S0: It's a great [01:11:10] S1: It's a great pitch. Yeah. [01:11:11] S3: And that's part of what brought me here. I mean, I had a... I just sold a stablecoin company. I was thinking about what to build in AI and financial services. I've been building business in in fintech and financial services for a while. [01:11:21] S0: Yeah.
01:11:21 · John Coogan, MC Lader, Jordi Hays, Dillon Baxter
[01:11:21] S0: Yeah. [01:11:21] S3: And it is intimidating to be going up against. In this particular moment, for this next twelve to eighteen months when things are moving so fast, and... Look, I still think amazing company... New companies will come out of the next year. But if you don't have the thing that you're so passionate about that's like taking off Yep. To come to come do it across a bunch of different companies and still have like a vision for new products come to life, that was exciting to me. And it... And hopefully 12 to 14 new people for the next six months till we get to ski resorts. [01:11:48] S1: I love it. I love it. Number 15. [01:11:50] S0: Congratulations on your gig. And thank you [01:11:52] S1: so much. [01:11:53] S0: To great to meet, [01:11:54] S1: and congratulations on the new role. Keep us posted as you start knocking down these categories. [01:12:00] S0: Yeah. Talk to you soon. Thanks so much. Goodbye. Cheers. Let me tell you about the New York Stock Exchange. Wanna change the world? Raise capital at the New York Stock Exchange. Stop making excuses. Our next guest is Dylan Baxter from PlantSwitch, the cofounder and CEO, raising a series b to expand compost zero into coffee cups, paper coating. [01:12:23] S1: There he is. [01:12:24] S0: Dylan Baxter, welcome to TVPN. How are you doing? [01:12:28] S7: I'm doing great, guys. Thanks. How are y'all? [01:12:30] S1: We're doing great, dude. You solved straws. Yes. Straws are solved. That's... Went through we went through like a... The paper [01:12:37] S0: straw to
01:12:37 · John Coogan, Jordi Hays, Dillon Baxter, Matthew Prince, Brian Manning
[01:12:37] S0: straw to [01:12:38] S1: pop off. Feels like 60% of my life, straws are just completely... They were over. The category was dead. We were just all gonna, you know, sit there. [01:12:48] S0: Well, they were great. [01:12:49] S1: They were great. [01:12:50] S0: For fifty years. What is the history of the plastic straw? When was that invented? How long has that been around? [01:12:57] S1: Pop quiz. [01:12:58] S0: Pop quiz. Do you know your industry? [01:13:00] S7: It's been a while. [01:13:01] S1: It's while. It's been [01:13:01] S7: a while. [01:13:02] S0: How long have you been around? [01:13:04] S7: Been around twenty nine years. So it's probably longer than me. [01:13:07] S1: No. The the company. [01:13:07] S0: Oh, no. You started this through [01:13:11] S2: a pod... [01:13:11] S0: Since 2020. 2020. [01:13:13] S1: Okay. Oh. Yeah. Okay. He was just a boy when he... Maybe. Maybe. You know? Long... No. It's cool. Introduce company. I I jumped right in. I couldn't help myself. I'm so excited that that you you did it. [01:13:26] S4: Yeah.