00:24:57 · Jae Lee
[00:24:57] S9: I think we we make stupid mistakes probably every day. The one that I regret the most is we knew we had like this conviction around building a foundation model, but then we didn't have any data point as to how do you build that company. And I think I blindingly kind of believe that the startup mantra, like identifying a narrow problem and building a very narrow solution for it. I think we've spent a lot of early days thinking about, okay, if we have this really powerful AI that can understand videos, what do we do with it? And we know we know from the from the get go that we wanted to serve it to developers and enterprises, but I think, you know, we've had mentors and and and other founders like, you should build TikTok two point o, or you should build, like, YouTube two point o, or you should build that. And I think we've spent a lot of time thinking, okay, maybe, like, TikTok two point o makes sense or maybe, like, Gong 2.0 or like sales call analysis. But that didn't really excite us because we knew we're good at building the infrastructure and helping developers build the next thing. And that's probably the stupidest thing that we've done. It's like spending time on thinking about things that we're not excited about. As a founder and CEO, it's really hard to get distracted. If you're a first time founder or a young founder, your mentor's advice means a lot to you. But having your own grounding, also relying a little bit on your own gut feeling is very important. Because what we've realized, if you try to accommodate all of the advices that you get from your mentor, your company will most likely become like an underwear company, totally different from what you wanted to build. So my key takeaway is having some fundamental foundation for yourself and for the company and be able to say, thank you for your advice, but no thank you. Right? So having that the gut to say no to someone that you you respect as a founder, I think I grew a lot. Right? Twelve Labs has multiyear compute partnership with Oracle Cloud Infrastructure, where we get all of the, state of the art NVIDIA chips. And Oracle have put together, this small event for their key partners that are building foundation models for. And Aidan and I had a chance to meet with Jensen because Jensen was at that event. And we had, I think, five to ten minutes to talk about Twelve Labs.
00:27:21 · Jae Lee
And I think it seems like he had... He has a special place in his heart about computer vision and video understanding is, you know, that was one of the first use cases that NVIDIA chips powered. So we we got to, meet with, like, NVIDIA folks from that event, and then Twelve Labs was featured in NVIDIA's 2023 GTC. And I think that kind of sparked other people from NVIDIA to be interested in Twelve Labs, and the NVIDIA's venture team reached out to us. It was quite casual. We were talking about Twelve Labs and the future that we're drawing and the future of multimodal video understanding. And I think the venture team also had an idea of how NVIDIA and Twelve Labs can partner up more than just financial investment, but also think about really robust product partnership. From then on, what Twelve Labs is doing and what NVIDIA wants in vision and video understanding was just like a perfect match. It happened quite, naturally from from conversing our our technology, our roadmap, and and NVIDIA's future in terms of, like, producing really powerful chips for edge devices, for smart cities. Right? So there's that natural fit of two companies' product really creating synergy. Nowadays, I am focusing mostly on hiring. So I think Twelve Labs is a group of great people. I spend a lot of time meeting great people. I want to be able to recognize greatness when he or she comes in. Good engineers or even like just good people in general have these core values. I would go, near their places and get together at a cafe and we would speak for three, four hours. My way of deciding whether this person is a good fit for Twelve Labs is like I am able to learn from their core values. Everyone's really good at coding nowadays, but great engineers can apply their core values and their skill sets and is able to talk about the company that they're excited about and how they want to impact it. How do you see the product evolving? How do you see our interfaces evolving? The best... Some of the best engineers are not the best coder, but having that perspective, really strong perspective and and groundedness is very important. And and I try to look for that. Twelve Labs vision in the next two years is really becoming horizontal video understanding infrastructures for all of the businesses and developers that are working with video data. We want to enter into streaming as well.
00:29:46 · Jae Lee, S4, S5, S6, S8, S17
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00:30:49 · S17, S10, S19, S12, S13, S14, S15, S16
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00:32:09 · S16, S12, S17
[00:32:09] S16: So get started in the Experian app [00:32:11] S12: and see how much you could save. Results will vary. [00:32:14] S17: Not all subscriptions eligible. Savings not guaranteed. Paid membership with connected payment account required. See experian.com for details.