01:18:35 · Michelle Gilmore, Xharmagne Carandang, Adam Miller, Sachin
[01:18:35] S1: I do still think, though... I mean, I'm a giant fan of Lorikeet, but I do still think that quality will continue to be your moat. Oh, for sure. As I think the market will start... Your buyers will start to understand what those notions mean, and you guys will just stay the course. [01:18:51] S0: Oh, yeah. For sure. Like, I'm not discounting definitely. I'm I'm such a big product design fan. It's just that get in there somehow, and then hopefully build your reputation from there. Because I heard the Cluelly investor... Was it a 16? [01:19:06] S5: Yeah. Because they said that, oh, we bet [01:19:08] S0: on them because, yes, hype distribution hype. That means they can attract talent that can help them build better product. I don't know. But, you know, even they're betting on product. [01:19:17] S1: Aren't they just sort of scaling disappointment if they have a family product? That's the thing. Hype does. [01:19:23] S2: But... No. And I was thinking that do it until the models get better, and then they make their products actually [01:19:29] S0: Balance a whole other thing. [01:19:30] S1: Yes. Think that they just raise another round quickly and... [01:19:34] S0: No. To hire good people to actually make the product better. AI model or not. [01:19:40] S2: This is a serious hate. Like, it's... [01:19:41] S1: Yeah. Know. It's fascinating. Yeah. Also, whether you've got long game in mind or whether it's [01:19:47] S0: a quick.
01:19:47 · Xharmagne Carandang, Daniel Palmer, Michelle Gilmore, Adam Miller
[01:19:47] S0: a quick. [01:19:47] S3: What we've found, and I'm sure you've seen this as well, is these really hot startups pop up in SF and then they disappear after six months. After the seventh one of those, you start to just feel like, okay, you know what, I'm just gonna focus on It what I [01:20:03] S1: doesn't matter. They don't have the stamina. They don't have the resilience, the experience. They haven't done it. They haven't built companies and sustained. I think that the the front bit is so fun. [01:20:17] S0: Mhmm. [01:20:18] S1: It's like the start of a romantic relationship. There's a reason. Mhmm. [01:20:22] S5: It's the honeymoon series. [01:20:23] S1: It's limerence bit. Like, there's a reason your brain is in a particular state, and early stage startup is like that, particularly when you raise and it's so exciting and there's so much adrenaline and and the press releases and all of those things. And then the dust settles, and it's just hard work every day. Mhmm. And the quality of decision making, I think, is also what's really important, and that's what distinguishes a great product from a bad product. And that's something that you actually can't buy. Like, you can't buy the focus, the decision making quality, and the tenacity of the founders that are gonna win. And so you have to have learned how to make good decisions.
01:20:23 · Michelle Gilmore, Georgie Healy, Adam Miller
[01:20:23] S1: It's limerence bit. Like, there's a reason your brain is in a particular state, and early stage startup is like that, particularly when you raise and it's so exciting and there's so much adrenaline and and the press releases and all of those things. And then the dust settles, and it's just hard work every day. Mhmm. And the quality of decision making, I think, is also what's really important, and that's what distinguishes a great product from a bad product. And that's something that you actually can't buy. Like, you can't buy the focus, the decision making quality, and the tenacity of the founders that are gonna win. And so you have to have learned how to make good decisions. [01:21:04] S4: Mhmm. I think it's a generation thing as well, perhaps, too. Like, these are quite young adults. Think of what they've experienced. They went through COVID, they were completely online. The only way to get success was of eyes And and they're being rewarded for it. So they're like cool. That's what I'll continue [01:21:28] S5: to do.... Point here that there is this new generation of founders that are built different that do think about distribution in a different way, and a very, like, for them, you have to have that really high quality launch video and and sort of make that hit. And I think there's a bit of a new archetype emerging, and I'm sure part of that archetype, a lot of them will take it too far.
01:21:28 · Adam Miller, Sachin, Michelle Gilmore, Georgie Healy
[01:21:28] S5: to do.... Point here that there is this new generation of founders that are built different that do think about distribution in a different way, and a very, like, for them, you have to have that really high quality launch video and and sort of make that hit. And I think there's a bit of a new archetype emerging, and I'm sure part of that archetype, a lot of them will take it too far. [01:21:46] S2: Yeah. But I think intention is more important than ever, right? Like I think directionally that is kind of correct, and quality only wins if people discover you in the first place, right? [01:21:57] S1: Yeah. And you have a shared experience of it. So the buyer and the seller have to have some kind of common calibration about what it means. It doesn't work if... It doesn't actually... It doesn't work how much attention you have if there's no lock in of we both agree on what value is. [01:22:16] S4: Yep. Completely agree. It's just funny too because I'm a millennial and I grew up with like, you've got to work really hard day in, out and slowly grow your followers and they might be loyal and then hopefully they're sticky. You can go viral overnight with no followers. And yeah, it's a tactic. They probably can't see the other side of that and CAC and LTV and anything like that. But they're like, yeah, but I'll get enough brand endorsements and figure it out after that. Know, it's a different world they've grown up in.
01:22:16 · Georgie Healy, Daniel Palmer, Sachin, Adam Miller
[01:22:16] S4: Yep. Completely agree. It's just funny too because I'm a millennial and I grew up with like, you've got to work really hard day in, out and slowly grow your followers and they might be loyal and then hopefully they're sticky. You can go viral overnight with no followers. And yeah, it's a tactic. They probably can't see the other side of that and CAC and LTV and anything like that. But they're like, yeah, but I'll get enough brand endorsements and figure it out after that. Know, it's a different world they've grown up in. [01:22:50] S3: Sorry, Yeah, I agree. I think there's a lot that we can learn from these folks as well. I definitely feel so counterthetical to that breed of founder. [01:23:02] S2: It's funny we say all this while there's cameras pointed at it. [01:23:06] S4: Media company. [01:23:08] S5: Tell you. We've got to find the guy that did this. [01:23:18] S3: I think at Relevance we're just such, all three of us founders are just product people, that's just all we do, we think about that, and I think we've probably been pretty bad at telling stories and building a brand, and so I think there's plenty to learn from that new reader founders and it will be interesting to figure out, okay is that what the new requirement is? Is that what you have to be to be a successful startup now? Or is this just a new tactic strategy informed by what they... How they grew up?
01:23:18 · Daniel Palmer, Michelle Gilmore, Adam Miller
[01:23:18] S3: I think at Relevance we're just such, all three of us founders are just product people, that's just all we do, we think about that, and I think we've probably been pretty bad at telling stories and building a brand, and so I think there's plenty to learn from that new reader founders and it will be interesting to figure out, okay is that what the new requirement is? Is that what you have to be to be a successful startup now? Or is this just a new tactic strategy informed by what they... How they grew up? [01:23:46] S1: I think it depends what you're selling. Yeah. Mhmm. Like, it really does. And who you're selling to. Mhmm. So your your your buyer, your market, your product, your use case should all be... Your distribution and your go to market should all be contextual to them. Like, attention matters, but from whom matters more Yep. And nailing that. [01:24:07] S5: Yep.