Marketecture: Get Smart. Fast.
00:40:12 · Ari Paparo, Eric Franchi
[00:40:12] S0: Yeah. I think the publishers of the world are in the mode of accepting the future. Like, they've got out of the denial phase, and now they're in the phase of, like, wow, this is a new world, and licensing our data is the only thing that we've got to look forward to out of our core businesses. And you saw this with people when they did their earn... When they did their earnings announcement and they announced layoffs, they also talked about how licensing is really the future. I've spoken to other media executives who have said effectively the same thing, like, they're just all in on licensing. And related topics is that the whole concept of, like, the real time exchanges for content that we've talked about in this pod, like, last year, it's kinda stalled. Nothing's really been happening there, and nothing's happening. Right? And so it's all about these publishers, you know, using Cloudflare, using whatever to stop the bot, and then going to Silicon Valley with their hands out saying, hey, you own our content, you gotta pay us. So that is a very strong dynamic that's happening right now. [00:41:14] S1: Yeah. I think the one thing to keep your eye on is this idea of, I don't know if it's bots, but agents and robots and all non human things as an audience because publishers still have plenty of that. We're actually at our at our summit next week. We're gonna have Jordan from Movian present some of the data around, like, you know, what they're seeing and how they're they're doing this. I I gotta think that's gonna be an interesting one over time.
00:41:14 · Eric Franchi, Ari Paparo
[00:41:14] S1: Yeah. I think the one thing to keep your eye on is this idea of, I don't know if it's bots, but agents and robots and all non human things as an audience because publishers still have plenty of that. We're actually at our at our summit next week. We're gonna have Jordan from Movian present some of the data around, like, you know, what they're seeing and how they're they're doing this. I I gotta think that's gonna be an interesting one over time. [00:41:43] S0: Yeah. I think I think everyone's really excited to hear about that because we all saw the press release with Time, and that's kind of the last thing we heard. So is it working? Is it not? Is it being blocked? I have no information. I'd love to hear what Jonah has to say. [00:41:57] S1: Next week, my man. You'll see it. One positive, on the on the Reddit front, but their their ad revenue up 54% year over year. So, like, they're crushing it. And they're joining the S and P 500 in q three. So I mean, lots to lots to be positive about in terms of Reddit and surfing this wave, I think, positively. Let's talk about AI. Gotta talk about AI before we end this thing. So two interesting notes here. So neither of which I think are conf... One was confirmed by ChatGPT or OpenAI. What one was it? So in a interview or conversation with, Alex Kantrowitz, who we had on earlier this summer with his newsletter, must read, an OpenAI exec said they are 20% of Google's search volume. Not not search volume going to Google. 20% of the amount of searches that Google does is happening on OpenAI.
00:41:57 · Eric Franchi, Ari Paparo
[00:41:57] S1: Next week, my man. You'll see it. One positive, on the on the Reddit front, but their their ad revenue up 54% year over year. So, like, they're crushing it. And they're joining the S and P 500 in q three. So I mean, lots to lots to be positive about in terms of Reddit and surfing this wave, I think, positively. Let's talk about AI. Gotta talk about AI before we end this thing. So two interesting notes here. So neither of which I think are conf... One was confirmed by ChatGPT or OpenAI. What one was it? So in a interview or conversation with, Alex Kantrowitz, who we had on earlier this summer with his newsletter, must read, an OpenAI exec said they are 20% of Google's search volume. Not not search volume going to Google. 20% of the amount of searches that Google does is happening on OpenAI. [00:42:48] S0: Yeah. Market share. Is wild. That's crazy if it's true. That it would insane. Yes. That's the number we've been waiting for. That's the number we've been waiting for. Like, what? Because Google keeps saying, well, search queries are at absolute high. They keep growing. They're faster. Okay. Yeah. Sure. I wanna know what the market share is because Google topped out at, like, 93% market share with, like, Bing having five. And we know it's lower than that, but we don't really know what it is. If it's really 20 to OpenAI, that would be a nutty statistic both for OpenAI's prospects, which, you know, would make me very bullish on them, but also for potentially the bear case against Google.
00:42:48 · Ari Paparo, Eric Franchi
[00:42:48] S0: Yeah. Market share. Is wild. That's crazy if it's true. That it would insane. Yes. That's the number we've been waiting for. That's the number we've been waiting for. Like, what? Because Google keeps saying, well, search queries are at absolute high. They keep growing. They're faster. Okay. Yeah. Sure. I wanna know what the market share is because Google topped out at, like, 93% market share with, like, Bing having five. And we know it's lower than that, but we don't really know what it is. If it's really 20 to OpenAI, that would be a nutty statistic both for OpenAI's prospects, which, you know, would make me very bullish on them, but also for potentially the bear case against Google. [00:43:28] S1: Yeah. And are these net new searches? Right. You know, like, are are people just using ChatGPT differently in terms of their their searches? And they're still going to Google for their Google Yeah. Needs, and and it's just the whole thing. We need more.
00:43:28 · Eric Franchi, Ari Paparo
[00:43:28] S1: Yeah. And are these net new searches? Right. You know, like, are are people just using ChatGPT differently in terms of their their searches? And they're still going to Google for their Google Yeah. Needs, and and it's just the whole thing. We need more. [00:43:42] S0: We we do need more, and we'll probably not get it until OpenAI goes public, and we start getting quarterly reports. But, like, you know, to go from Google, which, you know, effectively is a monopoly. They've been declared a monopoly by the courts in in search. And to have a monopoly suddenly lose 20% market share of the market they were supposedly, you know, in complete lockdown on, that... That's a epic change. And, you know, and it rings true that I think most people use OpenAI that they're using it for search all the time. So, you know, there's no reason really to doubt it, but it's just an eye popping number. [00:44:17] S1: Yeah. Hold up. Are you a ChatGPT person, or do you use Claude or another one? [00:44:22] S0: No. Yeah. I've been thinking a lot about this. I use ChatGPT like a search engine. I use it all the time for factual, straightforward kind of things, and then I use Claude like a professional assistant, like, you know, when for coding or for help me write a business plan for x or stuff like that. Right? So I don't find... I find Claude is a little slow and convoluted for simple queries, and ChatGPT is really good at the simple queries.
00:44:22 · Ari Paparo, Eric Franchi
[00:44:22] S0: No. Yeah. I've been thinking a lot about this. I use ChatGPT like a search engine. I use it all the time for factual, straightforward kind of things, and then I use Claude like a professional assistant, like, you know, when for coding or for help me write a business plan for x or stuff like that. Right? So I don't find... I find Claude is a little slow and convoluted for simple queries, and ChatGPT is really good at the simple queries. [00:44:50] S1: That's so interesting. I unsubscribed from ChatGPT a long time ago, by the way. If I ever land there, it's cool. I get some ads. A 100% claud for basically all of those uses. I'm sorry. 98% claud. And then if I need something more kinda like Symbol consumer, I actually go to Grok. And Grok is really good. And then for this... I don't know what else this personal agent, you know, need is that I somehow convince myself I need. It's it's it's muse all the time.