00:39:29 · Burkay Gür, Molly O'Shea
[00:39:29] S2: I'll add a few more points. I think generative media is like very unique in the sense that in two ways. One, I think there's just more modalities. I think when people think of gen media, maybe they only think of video. Yeah. But like, you would have to think about text to image, image editing, video, three d, text to speech, you know, speech to text. I don't know if I said three d, like, gaming use cases, whatever. [00:39:56] S0: Three d, four d, five. [00:39:57] S2: Exactly. All of these. So, there's actually, like, many modalities within generative media. There's, like, I don't know, five to 10 companies in each of these sort of sub categories within Genmedia. So that's, like, one interesting aspect. So there's just, like, a lot more happening. There's more fragmentation. And then the other is going back to what I said about, like, diminishing returns. I think it's still, like, so early in the space that there's actually a lot more leapfrogging happening between more players because, like, we're not at, like, the 98 whatever percent. We're only at, like, I don't know, 50% of, like, you know, where we're ultimately going to go. So, there's actually more people leapfrogging. There's more diversity like, the number of labs. So, it's not just like, OpenAI Anthropic, OpenAI Anthropic, you know? It's more like there's like eight, you know, players and they're all like leapfrogging each other.
00:40:56 · Gorkem Yurtseven, Molly O'Shea, Burkay Gür
[00:40:56] S1: Is One big reason is you're not running out of data. There is like so much video data out there and so much new video data is being produced every day that no one claims to train all of that data, right? They have to pick the hard problem with training a video model is actually you have to filter out the interesting video data so that you make a good model. So if you need to put more data into the model, there is abundance and it's seemingly free. There's enough free video out there that it works very well. But also the problem space is bigger, right? You are trying to reason around like the whole world, physics, everything, so it's not as specific as coding or as specific as certain LLMs are trying to optimise around. So there's a lot more angles people can take to create a more interesting and appealing model. And it's been happening every other month almost. [00:41:55] S0: I think that's where the naming comes in too. [00:41:57] S1: There you go. You have to differentiate with your naming. [00:42:00] S0: I mean, they've got some funny names. [00:42:03] S1: Yeah. Happy Horse, Nano Banana. What do you like? There's Happy Oyster, the [00:42:09] S2: game model. [00:42:13] S1: There's MiniMax. Seedance and Seedream. Seedance, Seedream. I think those are... [00:42:19] S0: I think when Nano Banana had its moment and everyone was talking about Nano Banana for like three days, Even my dad was talking about Nano Banana. I was like, What the hell is going on here?
00:42:19 · Molly O'Shea, Burkay Gür, Gorkem Yurtseven
[00:42:19] S0: I think when Nano Banana had its moment and everyone was talking about Nano Banana for like three days, Even my dad was talking about Nano Banana. I was like, What the hell is going on here? [00:42:30] S2: I think the backstory is that it was an anonymous model. So, like, people do these cloaked releases where they would release a model, they won't even disclose who it is. It's a codename, get like people excited about it because it's like ranks highly. And I think somehow they use that Nano Banana as a placeholder name, code name. Yeah. And then it just like stuck. So, it became the original name. [00:42:57] S0: If you guys were a model, what would your model name be? [00:43:02] S1: Sorbet. Sorbet. [00:43:04] S2: This is I a very confusing don't know why. I'm [00:43:07] S1: just wanted to rename the company as Sourcery. Sourcery? [00:43:12] S2: He likes Sourcery a lot. Yeah. [00:43:14] S1: I have this... I think about names, like I also want like these exotic colors like burgundy, turquoise, you know, like I think that would be a good series for model names. [00:43:27] S0: That is a good name, I guess. What about you? [00:43:31] S2: Don't know. [00:43:31] S1: Sorbet could be a color apparently too. It's like the peach color associated with sorbet as a color. [00:43:36] S2: I like... We can do birds. There's so many birds. [00:43:40] S0: Birds. Yeah, you can do birds. Do you have a favorite bird? I'm asking for an... [00:43:45] S1: Oh, yeah. [00:43:46] S2: Can even do owls. There's so many owls. You can literally just do different [00:43:50] S1: I like
00:43:50 · Gorkem Yurtseven, Burkay Gür, Molly O'Shea
[00:43:50] S1: I like [00:43:50] S2: owls. You can do insects. I don't know. Nature, I think, would be my theme. [00:43:56] S0: Well, how did you come up with the name fal? [00:43:59] S2: Alright, so... [00:44:00] S0: Let's talk about this. [00:44:01] S1: Yeah, yeah. [00:44:01] S2: So, fal is... So, we have a longer name, Features and Labels. [00:44:07] S1: It's a double entrant. Yeah, [00:44:09] S2: it's the initials of Features and Labels. [00:44:12] S0: And it's not fal, it's fal. [00:44:14] S2: It's fal. [00:44:15] S0: Yeah, it's [00:44:16] S2: fal. Yeah, it's features and labels which if you're a real OG, you would know those two terms. It's like from the machine learning world. It's like very old, like pre AI. And so, it's the initials for that. But also, it's, I don't know, have you had Turkish coffee? [00:44:34] S0: Yeah, I have. [00:44:35] S2: Okay. So, have you been like told your fortune from like the coffee grounds? No. Alright. So, that's fal. It's like your fortune told by the coffee grounds. You should get it done. We'll do it Alright. [00:44:50] S0: Let's do [00:44:50] S2: it. You know, it's like your future prediction. [00:44:53] S1: Someone looks at when you finish the coffee, it [00:44:55] S0: looks Are you guys trained in that? Can you tell portions? [00:44:58] S1: You know, everyone's trained in Turkey. Everyone has done it before. [00:45:01] S2: Really? Yeah, yeah. It's like... [00:45:03] S0: Should we do it right now? We could Yeah, [00:45:05] S1: we'll get some coffee. I think they have Turkish coffee here.
00:45:05 · Gorkem Yurtseven, Molly O'Shea
[00:45:05] S1: we'll get some coffee. I think they have Turkish coffee here. [00:45:09] S0: Oh, gosh. That's fun. You think the open source, closed source debate is still going to be going on in two to four months, six months? How long do you think that's going to keep on going? [00:45:21] S1: I think so because anyone who's falling behind a little bit, open sourcing their model is an incredible marketing tactic, and the whole world starts talking about you if you open source your model. And there are real advantages. Like if you talk to anyone, any of these studios in Hollywood, they wanna be able to fine tune the model. They wanna be able to apply different, LORA's filters to change the lighting, to be able to use their unreleased characters, their unreleased styles on the models. And the only way to do that is is open source. So there are real technical advantages to it. Also, it's an incredible marketing tactic. So people are just going to keep doing it. Someone's going to create a frontier model, people who are falling behind is going to open source it, and the pendulum is going to keep swinging. We thought this was a bigger threat to our business in the beginning because we were running mostly open source, and then we started partnering up with closed source models and running inference for them as well. So it's a win win situation for us, but open source makes it a more interesting ecosystem and I think it's good for the industry in general. So we always welcome more open source models and we support as much as we can the community.
00:46:42 · Burkay Gür, Gorkem Yurtseven
[00:46:42] S2: I think the fact that people want to protect their IP and that's going to continue, right? Not just for media, but also, like, you want to protect your source code, you want to protect your customer list, whatever, right? All of that, that's always going to be a thing. So, I think, yeah, and if you have something local, you you don't have to worry about it. So, think it's always going to be there, this debate. [00:47:09] S1: Like, when we talk to our customers, if they know the model is run on our GPUs, they trust the whole process so much more. Open or closed, this works the same. But that has been a big differentiation for our business. And obviously when it's open, they know for sure that they can even sell for us, but they trust us because we can do it better than them. But trust is really important with video models especially because people don't want their unreleased content to leak, and it's usually an input to the video model when these creatives work with it. So we've been really pushing on that with the enterprise customers and it resonates.