00:14:57 · Rahul Vohra, Hannah Lee
One of the things that's kind of unique about being a founder or one of these high email roles is there is an infinite number of emails to answer. I mean, you may not actually be able to get through all of them. So for some of us, inbox zero, at least in total over the entirety of the inbox, may actually just be impossible. So how do we start to measure productivity? Another way of doing it is the rates at which you respond to emails. So let's say you work for an hour. Are you responding to 10, 50, a 100, 200, or more? And with Superhuman, what we're able to show is that people in the same amount of time respond to 2.4 x, 2.4 times the number of emails they would compared to in Gmail. So that's the second metric. The third would be how rapidly you're responding to emails. So folks may have seen this interview with Sam Altman back when he was the president of Y Combinator. He noticed that there was a big difference between excellent founders and bad founders in terms of how they respond to emails. And he defined excellent founders as those that went on to build billion dollar companies, bad founders as those whose companies eventually went on to fail, unfortunately. And obviously, as you would expect, the bad founders days or weeks to respond to an email. Good founders, they responded within minutes. Literal minutes. The billion dollar company founders that you know today with the product than without the product. [00:16:09] S8: Can you tell us a bit more about how you view email as not just a communication tool, but something more if you do?
00:16:09 · Hannah Lee, Rahul Vohra, S0
[00:16:09] S8: Can you tell us a bit more about how you view email as not just a communication tool, but something more if you do? [00:16:15] S7: We think it's not just communication. We think it's also fundamentally a collaboration tool. And we believe that so much, we actually reimagined the entire email experience to be multiplayer. So now inside of Superhuman, what you can do is you can take any email, and you can share a live view of that email with your team. You no longer have to repeatedly forward or b t c or take screenshots. And as new emails arrive on that conversation, your team can see what those new emails are, even if they're not an email recipient directly. They can see that either in Superhuman or they can go to a web page. And then you and your team comment directly on those emails, and those comment aren't email objects. There's no risk that they leak. They're stored entirely separately, and you can have a safe conversation about whatever it is you're trying to do. So we believe in this collaborative future of email so much that we Ad[00:17:04] S0: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Gemini in Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required, compatibility, and availability varies 18 plus.
00:17:04 · S0, S1, S9, S2, S3
Ad[00:17:04] S0: This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block or finally break down that long article you've had open for weeks. Gemini in Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses, setup required, compatibility, and availability varies 18 plus. Ad[00:17:30] S1: How do you guarantee your Jagermeister is always ice cold? Well, you could move to Antarctica. Sure. Frostbite is a thing. Your dating apps won't let you set your radius to 3,000 miles, And your neighbor is an emperor penguin who honks outside your igloo. Or you could just keep your Jagermeister in the freezer. Ad[00:17:47] S9: Drink it cold or don't drink Ad[00:17:49] S1: it at all. Jagermeister. Damn, that's cold. Drink responsibly. Jagermeister liqueur 35% alcohol by volume. Imported by Mass Jagermeister US White Plains New York. Ad[00:18:00] S2: This episode is brought to Ad[00:18:01] S3: you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.
00:18:01 · S3, S5, S6, Rahul Vohra, Hannah Lee
Ad[00:18:01] S3: you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs. Ad[00:18:29] S5: Your sausage McMuffin with egg didn't change. Your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just $5. Only at McDonald's for a limited time. Ad[00:18:41] S6: Pricing participation may vary. Promotion pricing may be lower than real pricing. [00:18:44] S7: Actually, thought the entire experience to build these features, and it... There was a huge lift. I mean, it took us well over a year to do so, but that's the kind of thing we've been building. [00:18:52] S8: Can you talk a bit more about what change it has been for you to build email as a collaboration tool and offer it to teams? What's so different about it, and what makes it better for your company too?
00:19:03 · Rahul Vohra
[00:19:03] S7: Just over the course of the last year, I have scaled from relatively small and mid market startups to teams of several thousand, which is really exciting to see. And that kind of revenue ramps really quickly. Where I would have gone multiplayer sooner is it's much easier to build a strong business when you're selling to teams. When you sell to an individual, it's a dead alleged sword. The good news is that you only need to convince one person to adopt the tool, and that means you can tell a very clear and coherent story about, hey. You do a lot of email. You're the founder. You're the CEO. You're the salesperson. Imagine being able to do it twice as fast or respond more quickly or being able to work for deals or close deals faster. It lets you tell a very clear and pointed story. However, ultimately, it's harder for that person to stick around because at some point, someone else may come along and and tell an equally clear and as pointed story. And in general, there have been very, very few companies in software that have scurled to be extremely large off the back of single player subscriptions alone. And we could probably name them right here. They're companies like Spotify and Netflix and trying to think what else it might be. There are very, very few that have scaled to truly billion dollar single player subscription companies. And the things that make those companies feasible is that they can credibly and reliably year after year add tens, if not hundreds of millions of new subscribers to the top of the funnel every single year. Because if you look at the retention numbers, they're only retaining 50 to 60% of those subscribers at the end of any given year. And when they stop being able to do that, they just have to start raising prices, and this is what Netflix does, and turns out not to be a particularly great business in the very long haul, unless you can continuously add those users. So if you're building a subscription business, it is a much more robust to build something that you can sell to teams. It's harder in other ways because now you have to convince a team of people to adopt it. But once a team of people does adopt it, it is so much stickier. It is so much harder for them to churn out and to use something else. And at that point, you're able to get to what a lot of investors call negative churn.
00:21:05 · Rahul Vohra, Hannah Lee, S5, S6
This is when, yes, you're gonna lose some seats in a company or even in a cohort of companies, but the seats that you acquire during that period in that same cohort of companies will move and offset those seats that you lose such that any particular cohort is going to be expanding over time in terms of revenue, even if certain accounts perhaps churn out to zero. And that is actually what most SaaS b two b businesses do. They grow off the back of negative churn off those cohorts expanding. So we did the long hard grind of building it single player first, of making it work with Gmail, with Office three sixty five on iPhone, on Android, on Mac, on Windows, and web, and and that took many, many, many years. We did that and made it something that individuals actually wanted to use before finally coming back and making it truly multiplayer over the course of the last year. I didn't want to build an email client that your boss forces you to use. I wanted to build a piece of software that you genuinely really fell in love with and that you wanted to use. [00:22:00] S8: Alright. Well, thank you, everyone. Thank you, Rahul, for the amazing talk. Let's give him a round of applause. Ad[00:22:18] S5: Your sausage McMuffin with egg didn't change. Your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just $5. Only at McDonald's for a limited time. Ad[00:22:30] S6: Price and participation may vary. Promotion pricing may be lower than meal pricing.