00:14:58 · Guillaume Moubeche, Steven Schwartz
[00:14:58] S1: You talked a lot about internationalization and the fact that you had, like, people a bit all over the globe. So how do you build a company with so many different region and geographies? [00:15:10] S0: It's hard. There's there's... You kinda just have to do it. You know? I mean, there's different requirements, different rules in different countries. We have to have different entities in different countries. There's different payment methods in different countries. You have to change the language on the site to different countries. And you can use AI to translate, but you're gonna miss all the the local slang and lingo, and we therefore have to have people manually go translate all the different parts of the site. So I mean, there's a huge checklist of items that we have to basically follow if we wanna enter a new market, and it's a pain in the ass. But we have to do it, and we're doing it. So that's how. [00:15:44] S1: So, you've hired, like, people in many different regions?
00:15:44 · Guillaume Moubeche, Steven Schwartz
[00:15:44] S1: So, you've hired, like, people in many different regions? [00:15:48] S0: We have hired people in many different regions, that's right. And we have an awesome team that is focusing on expansion, and they travel a lot. I don't know how they do it. Mean, going new country every single week, and talking to different people the different regions, and the different business owners, and looking at the types of businesses that are flourishing in Spain versus Morocco, or Colombia, or whichever country, very different. And it's very cool to... For us to see HQ, like, wow. This this city is lighting up today. I think Greece was the highest growth country yesterday, and I don't think people think about what kind of business is actually conducted in Greece versus conducted in The USA, but it's very different. So I... It's really fun to see what the globe is doing from a business perspective. [00:16:36] S1: And from a playbook perspective, like, do you run the same playbook in every country that you want to open, or how is that structured?
00:16:36 · Guillaume Moubeche, Steven Schwartz
[00:16:36] S1: And from a playbook perspective, like, do you run the same playbook in every country that you want to open, or how is that structured? [00:16:44] S0: If the playbook is just saying, hey, let's try to grow... As as fast as humanly possible, onboard the best businesses, then that's that's the playbook. And, I mean, there's not a secret sauce that we have. There's not like a magic wand that just we go to the country and and put our put our our sword in the ground and say, alright. All business is now on the platform. We're we're going talking with universities and and programs throughout the the cities and countries in the region. The entrepreneurship club is the businesses that are influential in the region, and try to get them on, make sure we adjust the product, make sure they love it, and then they tell everybody about it, and it's a great playbook. So that's our playbook. [00:17:24] S1: Okay. And what would you say is like your number one acquisition channel right now? [00:17:29] S0: Number one acquisition channel, well, I mean, we have probably like 50,000 user sign ups a day, and those are not, or are wired, yeah, right, because there's so many people that are trying to either work with businesses on our platform, or buy things from businesses on our platform. So the best way that we grow is making sure that we're doing a good job for the businesses on our platform, and they tell their friends, they onboard their users, and it's it's an awesome acquisition channel.
00:17:29 · Steven Schwartz, Guillaume Moubeche
[00:17:29] S0: Number one acquisition channel, well, I mean, we have probably like 50,000 user sign ups a day, and those are not, or are wired, yeah, right, because there's so many people that are trying to either work with businesses on our platform, or buy things from businesses on our platform. So the best way that we grow is making sure that we're doing a good job for the businesses on our platform, and they tell their friends, they onboard their users, and it's it's an awesome acquisition channel. [00:17:59] S1: So if I understood correctly, like whenever someone's buying from business that's on Whop, they would understand that they're using Whop, or... [00:18:08] S0: Yeah. That's right. We we... I mean, a lot of people want us to be a white label product, but we're not. And I think that it's important to us that we're building a network, and building a platform that is beyond just some basic SaaS that you can do with AI now. So that's not our goal, and you do know you're on Whop. We have a lot of embedded components, right? So you can embed chat, you can embed checkout, you can embed wallets on your own website, your own mobile app, but people complain a lot about the lack of customization on the branding, and we're not really changing that. So that's that's... And people maybe don't always know their their... Hey. I I actually... Mean, yeah. I I don't know. I think people do know. They should know. They they... We don't let the customization happen on purpose.
00:18:08 · Steven Schwartz, Guillaume Moubeche
[00:18:08] S0: Yeah. That's right. We we... I mean, a lot of people want us to be a white label product, but we're not. And I think that it's important to us that we're building a network, and building a platform that is beyond just some basic SaaS that you can do with AI now. So that's not our goal, and you do know you're on Whop. We have a lot of embedded components, right? So you can embed chat, you can embed checkout, you can embed wallets on your own website, your own mobile app, but people complain a lot about the lack of customization on the branding, and we're not really changing that. So that's that's... And people maybe don't always know their their... Hey. I I actually... Mean, yeah. I I don't know. I think people do know. They should know. They they... We don't let the customization happen on purpose. [00:18:58] S1: And is it, like, something that you're tracking, like, the amount of people using Whop and the correlation with the sign up? So typically, I was talking with the founder of Intercom like this, And for them, you know, like having this powered by Intercom or, you know, what was with Hotmail back in the days or these kind of things, drove them like a huge amount of customers, and they can actually tie the growth with new customer versus the amount that it it brings. Is that something you're tracking also?
00:19:32 · Steven Schwartz
[00:19:32] S0: Or Yes. Totally. I mean, on average, each business brings about 10 to 20 users with them, and we we have powered by Whop on the bottom of every single component, and, you know, our site gets tens of millions of hits a month now, and that is definitely because of of the lack of desire. People have been asking, hey, we can you guys sell us domains? We wanna host our stuff on domain. But it's like, then go build your own website. Like, that's not what we offer. So, and then we did the embedded components because we recognize the importance of having your own iOS app, own website. But the components are are all connected. So if you're chatting with somebody on one of these platforms, and then you go back to to Whop, then it's all gonna be the chats from all the different platforms you've you've been interfacing with. And we think that the Internet economy is very connected, so if you're gonna be you're gonna be earning money on one platform, do you really wanna re onboard yourself and have to fill in all of your details again when you go to the next one? Definitely not. So, yeah, it's a it's a frequent topic.