Company · mentioned 4 times
US accreditation body that sets and audits measurement standards for media audiences, including out-of-home.
Marketecture: Get Smart. Fast.· 19 Jun
The out-of-home industry is working with the Media Rating Council on measurement criteria and standards.Marketecture: Get Smart. Fast.· 6 Sept 2024
The IAB and the MRC are collaborating on attention measurement accreditation.The Billboard Insider Podcast· 10 Apr 2019
About 30 representatives from different parts of the out-of-home ecosystem take part in the Media Rating Council's guidelines process.