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Ehrenberg-Bass Institute · podgraph

EI

Ehrenberg-Bass Institute

Company · mentioned 2 times

Marketing research institute at the University of South Australia known for long-term research on brand growth and buying behaviour.

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Sachin and Adam· 27 Jun 2024
Henry Innis cites Byron Sharp's book How Brands Grow and research at the Ehrenberg-Bass Institute across 50 brands finding that an ad which pays off in the short term is more likely to pay off in the long term.