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馃毃馃摙 BREAKING NEWS: AppLovin Prints $2.2B (84% Margin), Apple Blames Gaming, UK King & DarkWar Ads ban
6 Nov 路 10 min
Key points
- AppLovin posts record $2.2B Q3 revenue, up 55%, and $1.8B adjusted EBITDA at an 84% margin.
- Apple's $30B services revenue misses $31B consensus on a gaming slowdown that Braberg attributes to off-platform payments.
- UK regulators ban misleading game ads from King, Scopely, OMELo and Vistrex, a crackdown Braberg calls out of touch.
AppLovin posts record $2.2bn quarter with 84% margin
News
- AppLovin posts record $2.2bn quarter. Revenue rose 55% year on year to $2.2bn, with net income up 72% to $1.4bn and an 84% EBITDA margin. Felix Braberg says AppLovin has not missed a quarter in two years and its MAX mediation dominance means you do not bet against it.
- Apple blames gaming slowdown for services miss. Services revenue of $30bn fell short of the $31bn analysts expected, and the stock dropped 4% after hours alongside a China miss. Braberg disputes the framing, saying studios push payments off platform to avoid the 30% fees charged by Apple and Google.
- UK watchdog bans misleading mobile game ads. The ASA issued four rulings against King, Scopely, OMELo and Vistrex for ads that misrepresented gameplay. Braberg calls regulators out of touch and says the UK is a small share of revenue for studios running up to 35,000 ads a month.
- Meowdoku leads charts as Grand Games takes two. Meowdoku topped the US App Store games chart ahead of Grand Games' Blockout and Magic Sword. Braberg notes no Smash game is in the iOS top for the first time in a while.