two & a half gamers
Lancaric.me
7 episodes
🛟 Township First, 4X at Level 16: The Biggest 4X Innovation Since Top Girl
9 Nov · 37 min
- Jakub Remiar calls Wild Water World the biggest 4X innovation since Top Girl, with a Township-style resource loop before a level-16 world map.
- It spikes to 500,000 daily downloads, settles near 70,000, and already outearns Lands of Jail while drawing 1% of revenue from the US.
🎒 SchoolCraft Party: 4.5M DAU, Fake Players, ~$70K/Day Ad Stack That Could Easily DOUBLE
7 Nov · 36 min
- SchoolCraft Party, a 2018 game, now has 4 to 4.5m DAU and earns no more than $70,000 a day from ads.
- Felix Braberg says adding Pangle, Mintegral, Moloco and InMobi and moving to GAM could double ad revenue.
🚨📢 BREAKING NEWS: AppLovin Prints $2.2B (84% Margin), Apple Blames Gaming, UK King & DarkWar Ads ban
6 Nov · 10 min
- AppLovin posts record $2.2B Q3 revenue, up 55%, and $1.8B adjusted EBITDA at an 84% margin.
- Apple's $30B services revenue misses $31B consensus on a gaming slowdown that Braberg attributes to off-platform payments.
🚜 Bulldozer Master: ~$70K a Day & Looks like a weekend prototype
2 Nov · 32 min
- Supercent's Bulldozer Master does about 200,000 downloads and 600,000 DAU a day, making roughly $70,000 daily, 80% from ads.
- Matej Lancaric says its 2,700 creatives borrow heavily from Trackstar and its ads are not fake because gameplay matches.
🎮 Playable Trends: The Playable that NEVER ends
29 Oct · 46 min
- Matej Lancaric says Last Asylum launched with about 10,000 creatives and earned roughly $100,000 on its top September revenue day, though Kingshot still earns more.
- Matej Lancaric argues Last Asylum needs only 10 to 20 unique concepts rather than 20,000 creatives, and he is skeptical of Halloween and seasonal creatives.
🚙 30 Rewarded Ads, No Daily Cap: How Hill Climb Racing 2 Monetizes 2.5 Billion Downloads
28 Oct · 28 min
- Fingersoft has almost 30 rewarded videos in Hill Climb Racing 2, some without daily caps, because Una says it is not worried they cannibalize in-app purchases.
- Una says Fingersoft's A/B-tested ad progression bundle lifted first-day impressions for new users by more than 10 percent.
Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
21 Jul 2025 · 1 h 2 min
- Bending Spoons, which hosts call probably the largest app company in the world, reportedly passed $500m in 2024 revenue and is rumored to be heading toward an IPO.
- Darius says Bending Spoons typically lays off most staff after acquisitions, offering sixteen weeks of severance while paying Milan salaries above 100K.