Beyond The Billboard
Kirsty Carlson & Livia Brown
3 episodes
The Role of Creativity in OOH with Jay Young
5 Nov · 34 min
- Jay Young predicts AI will give everyone high-quality ad production within 12 to 24 months, pushing brands toward programmed, flexible creative.
- Grand Visual is inviting apparent competitors to co-fund effectiveness studies because out-of-home competes with other channels, not itself.
The Power of Static and Digital OOH with Samy Naidu
29 Oct · 36 min
- Samy Naidu says campaign objectives should set the static-to-digital split, with fame and awareness campaigns skewing to static and digital supporting as last-mile support.
- Samy Naidu says VAC, visibly adjusted content, is the most accurate out-of-home measurement available, even though digital VAC numbers run lower because loops carry several advertisers.
Unlocking the Future with Programmatic DOOH with Remi Du Preez
16 May 2024 · 32 min
- Remi Du Preez says programmatic out-of-home lets clients control when ads run and pay for exposed audiences, unlike loop-based spot buying.
- Remi Du Preez calls measurement the hottest topic, noting no scalable tool yet shows planners unique reach before ads are served and data minimums of around R100,000 shut out small advertisers.