00:18:30 · David Cardiel
[00:18:30] S0: Correct. Correct. So that made it a lot of fun. I just kind of stay on theme here. Again, this is kind of old hat now. It's so funny how technology stuff changes, but again, I'm talking about two years ago. I was leveraging AI to run that team. And one of the things I did was I did build a... Basically, I built a... An SDR manager in AI. And the SDR manager was built out with every component of the SDR team, all the goals, all the activities, where all the SDRs sat from a ten year perspective, where they should be, where they needed to go, all financials, everything sort of built in the... In... Into one in terms of what they needed to produce. And so running an SDR team, that's a full time job as well as running a marketing team. So when you're managing them directly, I needed that that I'm really proud of myself for building that. I was tinkering with it, As we do with AI, I was tinkering. But I built something that was really an aid for me to help run that team. So in the mornings, all I had to do was pipe in some day before data out of Salesforce, really just sort of pipe that in. It was about a ten second operation and boom, I had kind of a daily update for the team. I could copy and paste that and send it over to them. Hey team, this is where we need to be today. This is what happened. And even better, I could flip that up to the executive, the rest of the executive team. So I had a firm handle on something that's just constantly going that an SDR team is, and I can go back, focus on some of the marketing activities because I was a team of two in marketing. So I could go focus on that. So anyway, just a fun story about some work with Crayon there.
00:19:55 · Andres Figuera, David Cardiel
[00:19:55] S1: No. But that's amazing, man. And I love it when the marketing team and the sales team have to, like, kind of merge together because usually they are seen as, cats and dogs, and then it's not the marketing qualified leads or the sales qualified leads. There's always an issue When you're able to join both of those worlds and have them work together cohesively, I think that's when you create the best funnels in order to generate the demand and convert the sales or the leads that that anybody may have. [00:20:19] S0: Oh, Andres, a 100%. And that's one thing I advocate for too, especially in like full time roles is at the very least, the development rep team sitting under marketing. Just think the proof is in the numbers. I always see higher conversion, higher activity when they're sitting with that team. Sales can sit on one side, but the... Especially the inbound function, time and time again, when I've had that on the marketing side, it's been wildly successful.
00:20:19 · David Cardiel, Andres Figuera
[00:20:19] S0: Oh, Andres, a 100%. And that's one thing I advocate for too, especially in like full time roles is at the very least, the development rep team sitting under marketing. Just think the proof is in the numbers. I always see higher conversion, higher activity when they're sitting with that team. Sales can sit on one side, but the... Especially the inbound function, time and time again, when I've had that on the marketing side, it's been wildly successful. [00:20:43] S1: It is. It is. No. And that's what happens. It's like the power of really creating the team in itself, because when they're so divided or kind siloed, you then see the gaps, and then you need to really understand where the issues are happening in order to be able to then just double down, make it better, and have it work, and therefore, just not have any more problems. But, David, I'm noticing that we're almost at time here, man. So before I do finalize the episode, I did wanna give you the space to let anybody who's listening or anybody that works at a company that might be needing fractional CMO work or that is interested in what ArcWright does. How would they be able to get ahold of you? What would be the best way for them to contact you and see if it's a proper fit for what they need?
00:20:43 · Andres Figuera, David Cardiel
[00:20:43] S1: It is. It is. No. And that's what happens. It's like the power of really creating the team in itself, because when they're so divided or kind siloed, you then see the gaps, and then you need to really understand where the issues are happening in order to be able to then just double down, make it better, and have it work, and therefore, just not have any more problems. But, David, I'm noticing that we're almost at time here, man. So before I do finalize the episode, I did wanna give you the space to let anybody who's listening or anybody that works at a company that might be needing fractional CMO work or that is interested in what ArcWright does. How would they be able to get ahold of you? What would be the best way for them to contact you and see if it's a proper fit for what they need? [00:21:21] S0: You know, this is great. No. I appreciate the the the opportunity to plug myself there. Yeah. Again, David Cardiel. You can find me on LinkedIn. That's c a r d I e l. But ArcWright, I've got a website. It's under my name, davidcardiel.com. You can see some of my work there. You can see some of other podcasts or thought leadership pieces that are on there as well. Kinda see the work and obviously get in contact me... With me if you're thinking about it. But, yeah, just love opportunities to walk in and help you get the go to market function going in any organization.
00:21:21 · David Cardiel, Andres Figuera
[00:21:21] S0: You know, this is great. No. I appreciate the the the opportunity to plug myself there. Yeah. Again, David Cardiel. You can find me on LinkedIn. That's c a r d I e l. But ArcWright, I've got a website. It's under my name, davidcardiel.com. You can see some of my work there. You can see some of other podcasts or thought leadership pieces that are on there as well. Kinda see the work and obviously get in contact me... With me if you're thinking about it. But, yeah, just love opportunities to walk in and help you get the go to market function going in any organization. [00:21:48] S1: Amazing. So if anybody is interested, you just heard it here from David himself. Go to his website, davidcardiel.com, or contact him via LinkedIn. Super nice guy. I can vouch for it after what you have just heard and the conversation I've had with him, and he'll make sure to take care of you guys once you reach out to see if it's a proper fit. But with that said, David, thank you so much, man, for hopping on this show with us, for telling us your story, everything about NetVendor and how you came to found ArcWright. We'd really appreciate it, man. [00:22:14] S0: Andres, this was a pleasure. Really great conversation. Thanks for the time.
00:22:14 · David Cardiel, Andres Figuera
[00:22:14] S0: Andres, this was a pleasure. Really great conversation. Thanks for the time. [00:22:18] S1: No problem at all, man. It's an honor for us to be able to host this episode for you. And to anybody who is here and listening to us as well, we appreciate you too for coming on these shows to listen to the different personalities we're bringing on and all the different industries that we're learning about. So with that said, have a good one.