02:03:19 · Tae Kim, S2, John Coogan, Brian Chesky, Jordi Hays
[02:03:19] S3: So you said Yeah. [02:03:20] S2: I really like compound lifts. [02:03:22] S0: Compound lifts. [02:03:23] S8: That's that's good. That's exactly how I'd wanna be able to say it when I'm saying talking about the clock. By the way, before we go, I just wanna tell you something. Please. Are you guys still interested in doing the Olympics [02:03:34] S1: 100 ready. Ready. [02:03:36] S8: We packed our we've been talking to people and I want you to know that we're gonna make this happen. [02:03:41] S0: I I'm very excited. We're gonna make it happen. The team is pumped up right now. Everyone's fired up. [02:03:46] S1: We're fired up. Congrats to the whole team on the on on all the new releases. Great progress. [02:03:53] S0: It's fantastic. [02:03:53] S1: Always fun. [02:03:54] S0: Have a great rest your day. Congratulations. Goodbye. Yes. So the [02:04:01] S1: chat guest, very fitting. Yes. So unfortunately, the chat effect the [02:04:05] S2: Guest cannot hear it. [02:04:07] S1: Only only you can and the two of us. But we're gonna keep using it strategically. [02:04:16] S2: It's really good effect. I was so skeptical when you launched these buttons. I was like, can we get the comedic timing to work? Will it hit? We can. [02:04:26] S0: Yes. It's working beautifully. Well, our next guest, get that button ready because I think we're gonna be using it again. It's Marcus Malone from Minted, New York. Did I say your last name correctly or did I mispronounce that? Bodged. It's Milioni. Milioni. I'm sorry.
02:04:26 · John Coogan, Marcus Milione, Jordi Hays
[02:04:26] S0: Yes. It's working beautifully. Well, our next guest, get that button ready because I think we're gonna be using it again. It's Marcus Malone from Minted, New York. Did I say your last name correctly or did I mispronounce that? Bodged. It's Milioni. Milioni. I'm sorry. [02:04:41] S4: Yeah. I've been getting Malone my whole life. So it's fine. I'm used [02:04:43] S1: to it. [02:04:44] S0: It was it was it was written sort of tiny on my sheet but [02:04:47] S1: Dude, it's it's incredible. It's an on the show. Way way overdue. Yes. I've been following your [02:04:52] S4: Yeah. Thanks for having me. [02:04:53] S1: For a long time now. You've been absolutely on a tear and yeah, we're we're excited to have you. Since it's your first time [02:05:01] S0: Yeah. Zoom out for us. [02:05:02] S1: Out for Background. You know, all that stuff. [02:05:06] S4: Alright. So I don't know how far back do you want me to go. Just go [02:05:10] S1: all the way to the lax days at least. [02:05:12] S4: Alright. So I played lacrosse in college. I played at Saint Joe's University in Philly. Then moved to New York. After I graduated, I was working at a smaller regional bank doing commercial real estate debt [02:05:26] S0: Yeah. [02:05:27] S4: Until, like, a year or a few months into COVID. As COVID started, Minted kind of spawned after I I was posting on social media, Instagram, TikTok. Were you just doing accounts [02:05:44] S0: first or or were you like, I'm gonna I'm gonna build something or was it experimental? Like, was the actual flow?
02:05:44 · John Coogan, Marcus Milione, Jordi Hays, Immad Akhund
[02:05:44] S0: first or or were you like, I'm gonna I'm gonna build something or was it experimental? Like, was the actual flow? [02:05:52] S4: Well, I was a little bored during COVID. I was at my parents' house. [02:05:56] S0: Thought I [02:05:57] S1: was You didn't love regional banking? What's Yeah. We love regional banking here. [02:06:04] S4: Yeah. So I thought I was taking a long weekend at my parents' house and COVID would like blow over over a long weekend. And then so I just started posting about things I liked, mainly around like fashion and fitness on on Instagram and TikTok, and then [02:06:18] S5: Mhmm. [02:06:19] S4: The brand kind of spawned out of that. [02:06:20] S0: Yeah. What was the first format? Direct to camera, like scripted, unscripted just yapping, get ready with [02:06:28] S4: Phone in front of my face Okay. Yapping. Yeah. I guess that was mainly TikTok. And then Instagram was more just like outfit photos. [02:06:35] S0: Okay. [02:06:35] S4: Like I like putting outfit outfits together.
02:06:35 · Marcus Milione, John Coogan
[02:06:35] S4: Like I like putting outfit outfits together. [02:06:38] S0: Yeah. Yeah. And then was growth like linear? Was there was there a key turning point? A lot of times like with my YouTube I started a YouTube channel during COVID, very similar story. And for the first year it was like a thousand views and then I cracked cracked the code on one video, correct structure and it started it went I think it got 60,000 views which was like an insane takeoff by comparison to the thousand views that I was averaging. And I credit that a lot too. I had the editing dialed. I had the script out. But I really got like the structure and the title and the thumbnail all, like, packaged up so it, like, could fly. And I'm wondering, like, what the what the process was like for growing on on TikTok and Instagram.
02:07:18 · Marcus Milione, Jordi Hays, S2
[02:07:18] S4: I mean, I kind of viewed it as a reps game. Yeah. I told myself, at least on, like, the short form video stuff since I had no background in it, I was like, I'll just do three videos a day for three hundred sixty five straight days. And by that point, you know, you start to see you get feedback from, like, the analytics. And so after a certain point, you're like, okay, well, this did well here. Let me like, you know, try some variation of this next time. But really, yeah, it was just like a reps game. I would try any sort of video style, but a lot of it was just talking. And I think at that time, there was a lot of like it was still a dancing app, right? Like people were just doing dances, and I wasn't doing dances. I was trying to just provide some form of value to the viewer. And you see it a lot more now, but at that time, it was kind of like not as prevalent. Yeah. I think it [02:08:08] S1: I think of you I mean, think of you as like the the a new generation of like founder led company which there was like, you know, great companies have almost always been, well, every company started by a founder. But but you're like the first generation that was just like hyper online. You're in public. You're [02:08:29] S2: you're building your personal brand.
02:08:29 · S2, Jordi Hays, Immad Akhund, John Coogan
[02:08:29] S2: you're building your personal brand. [02:08:32] S1: You're building your personal brand as well as like, you know, are following along building the company. Also like your own journey as like an athlete and doing those things together and just having this like hyper presence where historically a founder, even if they were pretty online, they might pop up and do like an interview every few months and people would be able to tune in there. Or they might post like post a little, you know, somewhat actively on Instagram but it wasn't like three video three like medium form videos a day for a year kind [02:09:03] S5: of thing. [02:09:04] S1: And I just feel like that built so much momentum because there was, like, multiple things to latch on. People could latch on to, like, how are you how's your how's your actual running going? Like Mhmm. I I, you know, remember video after video where you're, like, pushing yourself super super hard. And then there's also like some people can latch on to the business side, which you're like giving people behind the scenes and really making people feel like a part of building that which has ultimately led to where you're at right now. You had this drop this week that I hit you up yesterday. Must have been extremely chaotic. You guys sold out so quickly that you were you were going back through like trying to identify like bought, like people that were botting it to resell. Yeah. Yeah. [02:09:47] S0: Take us