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How Does Programmatic DOOH Fit in a Retail Media Strategy? · podgraph
Life in Programmatic Digital Out-of-Home
12 Dec 2024 · 27 min
How Does Programmatic DOOH Fit in a Retail Media Strategy?
Dan Larden
guest
Jon Mundy
host
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DL
Dan Larden
guest
2 sources
Head of Media at ISBA, the UK advertisers' trade body; previously Chief Strategy Officer at TPA Digital, a programmatic digital out-of-home company.
JM
Jon Mundy
host
2 sources
Associate Director of Programmatic Demand at JCDecaux, an outdoor advertising company.
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Life in Programmatic Digital Out-of-Home
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